Andy Murphy

About

Fractional Product Manager passionate about helping startups and small businesses turn ideas into impactful solutions. With over a decade of experience in product management and digital strategy, I specialize in creating strategic roadmaps, managing cross-functional teams, and enhancing user experiences. From leading over 40 marketing campaigns as Head of Marketing at MobileMustHave to driving innovation in SaaS products at ServicePower and FieldAware, I thrive at the intersection of strategy and execution. Outside of work, I enjoy exploring the outdoors and sharing my adventures as a full-time RVer.

Experience

• Fractional Product Manager · Freelance09-01-2024

  Helping Startups and Small Businesses Achieve Product Success I specialize in providing tailored Product Management solutions for startups and small businesses launching new apps, kicking off programs, or scaling operations without committing to a full-time hire. With over a decade of SaaS experience, I partner with teams to overcome their unique challenges and bring clarity to their product development journey. In this role, I can step into any part of the Product Manager's responsibilities, including: Strategic roadmapping and feature scoping. User feedback analysis and feature prioritization. Release cycle management and stakeholder alignment. Product marketing and communication with cross-functional teams. I excel at tailoring my communication to suit diverse audiences, from developers to investors. Whether simplifying technical details for stakeholders or diving deep into user feedback with product teams, I ensure everyone has the insights they need to succeed. One example of my impact: A client needed a customer portal to provide real-time account data, but they lacked a development team or technical expertise. I facilitated requirements gathering, translated ideas into a detailed scope document, secured quotes and timelines, and managed the development process. Once launched, I drove feature iteration by integrating feedback from marketing, customer service, and support teams, ensuring the portal evolved to enhance the user experience. My tools and methodologies adapt to each client’s needs, leveraging platforms like Jira, Notion, and Figma while often employing Scrum to streamline midsize teams. By embedding myself as a part of their team, I deliver the strategic guidance, process organization, and actionable results they need to succeed—all with a personal touch and a focus on their vision.

• Head Of Digital · MobileMustHave.com09-01-2019

  Spearheaded the successful migration to Shopify Plus, transforming the e-commerce platform for scalability and operational efficiency. Designed and launched a custom Shopify subscription app, generating over $6M in revenue and improving customer retention through seamless subscription management. Architected an automated membership workflow, integrating Shopify with S2 Memberships (WordPress) to provide a cohesive user experience and streamline recurring revenue streams. Implemented cross-platform system integrations to improve backend processes, ensuring accurate synchronization between Shopify, WordPress, and other operational tools. Developed a robust analytics infrastructure to monitor and optimize the performance of digital tools and ensure alignment with growth objectives. Collaborated with internal teams and external developers to deliver customized technical solutions, meeting evolving business needs. Maintained hands-on involvement in technical troubleshooting and system upgrades, ensuring high platform reliability and customer satisfaction. Partnered with marketing teams to integrate technical solutions with promotional campaigns, increasing web traffic and enhancing the customer journey.

• Product Owner · ServicePower03-01-2017 – 04-01-2021

  Led the development of ServicePower HUB, a SaaS platform tailored to the small business segment of the Field Service industry, enabling growth by addressing underserved market needs. Championed the design and launch of innovative features for the core software suite, creating new revenue streams and enhancing customer satisfaction through a data-driven approach to unmet market demands. Directed cross-functional teams across development, marketing, and sales, including offshore partners, to deliver projects on time and within scope. Strategically enhanced APIs and system integrations to expand ecosystem connectivity, driving product adoption and streamlining workflows for end users. Owned the entire product lifecycle, from ideation to launch, conducting market analysis, gathering user feedback, and iterating on product improvements to maintain competitive advantage. Spearheaded product marketing efforts, including launching new features at trade shows, facilitating customer demos, and supporting sales teams to onboard new clients. Acted as the primary liaison between stakeholders, development teams, and customers, ensuring alignment on product vision, priorities, and deliverables. Showcased technical expertise and market knowledge during live events, building relationships with potential customers and closing new accounts.

• Director of Product · FieldAware08-01-2012 – 12-01-2016

  Defined and executed the strategic product roadmap, aligning development priorities with customer needs and business goals while effectively communicating progress to the CEO, Board of Directors, and cross-functional teams. Championed feature development and prioritization, integrating insights from customers, stakeholders, and market trends to enhance product-market fit and deliver user-centric solutions. Spearheaded the transition to agile release cycles, streamlining development processes, reducing release timelines, and increasing the frequency of impactful product updates. Relocated to Dublin to lead international development efforts, expanding the team and fostering collaboration across global offices, resulting in improved synergy and delivery of high-quality features. Played a pivotal role in stabilizing product marketing cycles, ensuring timely communication of updates and feature releases to internal teams and customers. Collaborated with stakeholders across all levels, from executives and shareholders to developers and offshore teams, to drive successful execution of special projects and initiatives.

Education

• University of PhoenixBusiness, Green & Sustainable Enterprise Management
• Collin CollegeBusiness, General Business
• Plano Senior High SchoolDiploma, General Studies

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