Carola Reinhardt

About

With over 15 years of experience in product marketing and sales, I’ve built product marketing functions from the ground up, launched products into new markets, and helped technical teams translate complex technology into clear, compelling messages and use cases. I’ve had the opportunity to work across SaaS, analytics, and medical device industries, leading successful launches, driving revenue growth, and aligning teams around a shared vision. I’m passionate about understanding users' and buyers' pain points and clearly articulating how we can help them extract value and get the highest ROI. Key achievements: Achieved a 20% lead-to-demo conversion rate, drove 400% growth over two years by refining positioning and messaging strategies, reversed a 30% market share decline through strategic repositioning and sales enablement, launched an AI product from concept to market, leading to a successful spin-off within 24 months, won the award for the highest-performing sales team in the UK.

Experience

• Fractional Product Marketing practice · Self employed2024-05-01 –

  Building fractional PMM practice serving Series A/B SaaS companies. Available for select Q1 2026 engagements. Specialization: AI product positioning, enterprise GTM strategy, product launch execution for technical products.

• Director of Product Marketing · Asolvi2021-11-01 – 2024-03-01

  Broke 18-month revenue stagnation by repositioning flagship product to achieve 4x growth and 7% margin improvement. Built product marketing function from scratch for Field Service Management software portfolio (10 SaaS products) serving fire/security, facilities, and technical service sectors. Led strategic repositioning focusing resources on highest-potential product. Transformed go-to-market approach across Nordic, DACH and UK markets through messaging frameworks, sales enablement, and competitive positioning. Key achievement: Turned stagnant products into growing products by identifying and scaling the winning product-market fit.

• Co-founder DataBuddy · Startuplab2021-01-01 – 2023-03-01
• Product Marketing Manager · Arundo Analytics2019-08-01 – 2021-06-01

  Launched AI/IoT products for industrial engineering teams that achieved rapid market traction, spinning off into standalone businesses within 24 months. Built product marketing function for highly technical products (predictive maintenance, process optimization) sold to engineering buyers in Energy, Chemical and Shipping sectors. Owned end-to-end product launch: positioning, messaging, sales enablement, customer proof points, and market education. Navigated complex B2B sales cycles requiring technical credibility and business case justification. Key achievement: Launched a new product which grew fast enough to warrant corporate spinoffs in under 2 years.

• EMEA Marketing Manager · Arundo Analytics2018-08-01 – 2019-08-01

  Led European marketing strategy and execution during company's international expansion phase. Built strategic partnerships with Microsoft Azure and ABB to access enterprise channels. Developed co-marketing programs and sales collateral for industrial IoT solutions. Managed European market positioning, demand generation campaigns, and regional sales enablement across Nordic, UK, and DACH markets. Key achievement: Grew Sales Qualified Leads 10x in twelve months through webinars and implementing HubSpot tracking workflows.

• Regional Sales Manager + Product Specialist · DePuy Synthes Companies2011-01-01 – 2015-10-01

  Sales leadership: Managed team of nine sales representatives, achieving highest-performing team in the UK in 2012. Revenue growth: Closed large contracts by leveraging deep product expertise and customer relationships. Sales enablement: Coached team on product positioning and consultative selling approaches. Market share growth: Converted more competitor accounts than any other UK team during product launch.

• Product Marketing Manager · DePuy Synthes Companies2008-10-01 – 2011-07-01

  Managed €30M product portfolio across 40 brands, developing positioning and go-to-market strategies. Revenue growth: Delivered 8.5% annual growth through strategic positioning and targeted marketing. Turnaround success: Reversed 30% market share decline by repositioning product and implementing comprehensive sales training program. Sales enablement: Trained and created collateral for over 30 sales representatives. Advisory group: Developed advisory groups to support the growth and maintenance of key products.

Education

• EM Strasbourg Business SchoolMA Marketing & Business (in French), International Business and Languages
• Heriot-Watt UniversityMA International Business & Languages, Business Administration, Management, Accounting, French, Spanish

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