Angelina DiFrancesco

About

I have over 7 years of experience, ranging from small organizations to global corporations in the B2B SaaS space, which has allowed me the opportunity to work with a variety of team sizes and structures, and a wide range in complexity of projects and products. The majority of my experience has been during my 6 years at Workday, an enterprise software company that provides applications for finance and human resources. During my time there I served as the primary designer on 3 different products, owning end-to-end design processes from initial research to concept exploration and iteration to delivery and validation. Outside of work you can find me learning Spanish, climbing, dancing and traveling.

Experience

• Product Designer · Workday11-01-2017 – 10-01-2023

  As a Product Designer at Workday, contributed to the design and development of user-centric products, collaborating with cross-functional teams to enhance user experience and interface design. During my time there I: - Served as the primary designer and owned end-to-end design processes from initial research to delivery and validation for 3 software products - Collaborated with cross-functional teams, stakeholders and PM and development partners to define product requirements, design goals, and business value of initiatives - Conducted user research, including interviews and usability testing, to understand problem spaces and adoption barriers, prioritize projects, and validate design concepts - Facilitated design, strategy and vision workshops, and presented findings and recommendations to stakeholders and leadership - Conducted accessibility audits in collaboration with external accessibility experts and conducted usability testing with assistive technologies to provide actionable recommendations for improvement

• UI/UX Designer · ShaleApps04-01-2017 – 10-01-2017

  Served on a design team of two for a software startup, collaborating with product owners, engineers, and other stakeholders throughout the design process. Contributed to and worked with a design system. Performed user research through user testing and interviews. Engaged in a discovery process to design UI and UX solutions for users' needs that ranged from small components to task flows. Designed and iterated on wireframes and mockups of components for both web and mobile. Participated in Google design sprints, allowing the team to design, prototype, and test a solution for users in one week. Prototyped designs in Invision, Principle, and Framer.

• UI Designer · Refresh Media09-01-2015 – 12-01-2016

  Designed user interfaces, icons, and logos for web and mobile applications. Created illustrations, banners, and graphics for client websites. Researched existing design trends and patterns to aid in the development of design strategy. Worked under a creative director to take design projects from concept to creation, focusing on an iterative process. Created wireframes and mockups for client projects and internal projects. Used content management systems to update client websites. Used Sketch, Photoshop, Sublime Text, and Illustrator for projects.

• University Ambassador · Poly Reps02-01-2012 – 06-01-2016

  Poly Reps is a highly competitive, volunteer organization of 33 students who manage public relations for Cal Poly San Luis Obispo. Poly Reps serve as official university ambassadors, giving tours and promoting Cal Poly to prospective students and their parents, potential donors, alumni, and friends of the university. Poly Reps serve as student representatives at events put on by the President's Office, the Admissions Office, and the Alumni Relations Office.

• Graphic Designer · New Student and Transition Programs, Cal Poly San Luis Obispo06-01-2014 – 09-01-2015

  Designed print and web collateral for the organization and events with thousands of students. Used branding guidelines to keep consistency with the vision and brand of the university. Produced collateral under tight deadlines. Collaborated with another designer in the concept and creation of the university's Open House 2016 poster.

Education

• California Polytechnic State University-San Luis ObispoBachelor of Science (BS), Graphic Communication
• Universidad Pontificia BolivarianaEspañol

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