Anina Botha

About

With a BA in Socio Informatics from Stellenbosch University, I have built a dynamic career in product growth and UX strategy. As the Creator of Ten Slash One since 2019, I focus on accelerating product growth for early SaaS startups, launching MVPs, and enhancing user retention. My role as a UX Growth Mentor at GrowthMentor since 2022 involves resolving product challenges, optimizing user experiences, and managing design processes for startups. Additionally, I am a UX Strategist with Toptal, part of the elite Top 3% of Freelance Talent®. In 2024, I expanded my expertise as an Angel Investor with The Council, supporting startups with capital investment. I am also a member of Female Invest, engaging in investment education and networking. My career is marked by a commitment to innovation, strategic growth, and empowering emerging businesses.

Experience

• Founder · Ten Slash One

  Product growth for early SaaS startups. Launch MVP fast for early user activation. Learn post MVP to increase conversion. Grow your product to improve retention.

• UX Growth Mentor · GrowthMentor12-01-2022

  I help you get unstuck in your product whether it's a specific part of your product or the whole lot! Focus areas include website landing pages, registration, onboarding, key flows for users to achieve their goal, complex screens or flows, UX, behavioral and growth analysis. Also, design management for startups, collaboration between design and developers, planning design to launch MVP, and tracking growth post MVP.

• UX Strategist · Toptal10-01-2022

  Joined the Top 3% of Freelance Talent® at Toptal, an exclusive network of the top freelance software developers, designers, finance experts, product managers, and project managers in the world. Top companies hire Toptal freelancers for their most important projects.

• Angel Investor · The Council10-01-2024

  As an Angel Investor, likely involved in providing capital for startups, often in exchange for convertible debt or ownership equity.

• Member · Female Invest08-01-2024

  As a Member, likely involved in participating in investment education and networking opportunities.

Education

• Stellenbosch UniversityBA - Socio Informatics, Informatics
• Hermanus High SchoolMatriculated, Computer Application Technology

Similar talent on Pangea

Gurpreet K.UX Enthusiast & AI Product Generalist | Helping Startups Build Smart, User-Centered Products | Certified ScrumMasterSammamish, WACesar B.Product Designer | Specializing in A/B Testing, Prototyping, User Behavior ResearchNew York, NYFernando R.UX Lead & Product Strategist | Turning complex products into simple, profitable user experiencesAJ D.UX + Product Designer | Transforming insights into impactful, user-driven digital experiences.Cambridge, MA