Cesar Byström

About

As a UX and Product Designer with 4 years of experience, I specialize in creating data-driven, user-centered solutions that drive growth and engagement. My journey began in corporate law and evolved through entrepreneurship, equipping me with a unique approach to identifying and solving user pain points. I’m passionate about creating intuitive, impactful designs that align with user needs and business goals. My design philosophy combines analytical insight with empathy, striving to turn complex challenges into clear, valuable experiences. Let’s connect if you’re interested in discussing how data-driven UX design can elevate product growth, conversion, and engagement. I’m always open to networking and exploring opportunities to create impactful, user-centered experiences.

Experience

• Product Designer, Growth · Atlassian2023 – 07-01-2024

  • Drove a 60% lift in Jira Software Tour sign-ups via iterative, data-driven design experiments. • Applied heatmaps and scroll-depth data to refine IA and CTAs, boosting engagement and conversion quality. • Embedded rapid-prototyping cadence, collaborating with PMs, engineers, and analysts to validate hypotheses.

• Product Designer, Platform Team · Atlassian02-01-2022 – 12-01-2022

  Led the end-to-end redesign of Atlassian Platform webpages—clarifying value, streamlining navigation, and boosting conversions. Reduced bounce rate by 40% (80 → 40%) and influenced $662 K in new pipeline.

• Product Designer · Finliti03-01-2021 – 2022

  • Simplified complex finance concepts into gamified, interactive modules. • Conducted user research (surveys, usability tests) and translated findings into a prioritized design roadmap. • Established consistent IA and navigation patterns across desktop and mobile.

• Corporate Paralegal · Morrison & Foerster LLP07-01-2019 – 07-01-2020

  • Managed legal/tax workflows for 15+ clients—state filings, cap-table updates, and dissolution planning. • Translated complex regulations into action plans that minimized liabilities and accelerated shutdowns

• Co Founder · Tailored Forward05-01-2015 – 2018

  • Founded a DTC e-commerce business, employing a build-measure-learn methodology to assess market interest and validate demand for tailored fashion products. • Designed and implemented a direct-to-consumer marketing strategy, achieving initial traction and customer acquisition through iterative product development and user feedback. • Oversaw end-to-end business operations, from product sourcing and logistics to customer relationship management.

Education

• SpringboardProfessional Certificate, UX/UI Design
• California State University, NorthridgeBachelor of Arts, Political Science; Public Policy & Management

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