Anita Fong

About

Experienced product manager with over 10 years of digital marketing and analytics experience. Key skills: mobile app and web product strategy, loyalty rewards program strategy, content marketing, and performance analytics. Currently a board member of ARTogether, a nonprofit nurturing and strengthening refugee and immigrant communities through art and wellness programs. Expertise spans various industries including consumer goods, digital marketing, and nonprofit sectors.

Experience

• Business Owner/Center Director · The Music Class East Bay2025

  On track to 2x year-over-year profit within the first quarter of year 2. End-to-End Business Launch: Orchestrated the market entry of a regional music education program, managing all aspects of legal formation, financial planning, and operational infrastructure. Growth & Scaling: Successfully scaled operations from zero to 5 weekly classes (3 community, 3 B2B preschool partnerships) within the first 12 months. GTM strategy: Developed and executed a multi-channel acquisition strategy to reach full enrollment for initial class cohorts.

• Board Chair · ARTogether01-01-2023

  Sourced a $18K mural partnership with a local middle school by identifying community needs and connecting organizational leadership to new institutional relationships. Leading executive director transition as board chair — assembled a search task force and mobilized a largely new board to drive hiring and organizational continuity. Recruited new board members and lead planning, governance, and board meetings to advance the organization's mission.

• Founder · New Stage Marketplace05-01-2023 – 03-01-2026

  Scoped and launched a two-sided marketplace on Bubble.io, independently managing vendor selection, product specs, mockups, and build reviews with an overseas development team. Organically grew supply side to 100+ listings and 40 registered sellers through targeted outreach across dance communities and Facebook groups Secured a 30-item consignment partnership with an independent designer.

• Product Manager · Academia.edu05-01-2021 – 2023

  Owned and executed the mobile apps’ product roadmap, achieving a 35% increase in monthly active users through targeted acquisition, engagement and retention strategies. Boosted user engagement by 17% by implementing search engine deep links to drive SEO traffic into apps. Reduced mobile user churn by 5% through a 75% decrease in login failures.

• Product Manager · The Clorox Company08-01-2018 – 06-01-2021

  Product Manager, Web & Content Aug 2018 - Jun 2021 Developed business cases with brand managers to reposition legacy loyalty rewards programs to increase market size by 3x. Led marketing campaigns that achieved a 38% increase in incremental sales lift per rewards program member. Executed a product launch campaign that generated 10x the product reviews with a 21% cost-saving compared to previous efforts.

• Performance Analytics Lead · The Clorox Company09-01-2014 – 10-01-2018

  Scaled analytics best practices to 15 domestic and international teams by building a center of excellence from the ground up. Owned personalization and experimentation programs using BlueKai, Optimizely, Mixpanel, Adobe Tag Manager, and Google Analytics.

• Data Insights Analyst · VML2013-04-01 – 2014-06-01
• Marketing Associate · Leadership IQ2012-07-01 – 2013-04-01
• Non-Profit Experience- Web Analyst · Analysis Exchange2012-04-01 – 2012-09-01

Education

• University of Georgia - Terry College of BusinessBBA, International Business- with concentration in Marketing
• Cornell UniversityeCornell Certification Program, Change Leadership

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