Andrew McClintock

About

Product Manager and startup operator with a track record of shipping software, scaling marketplaces, and building CRM systems from scratch. Since 2019, I’ve led two startups from idea to revenue, raised $4M in venture funding, and owned product, GTM, and cross-functional delivery. I specialize in zero-to-one execution—running user research, defining roadmaps, leading sprints, and shipping fast. I’ve built products across B2B and consumer, spanning marketplaces, internal tools, and AI-first workflows. I’ve closed international enterprise deals with companies like Louis Vuitton, Rolex, and Vista Equity Partners, and driven growth with automated GTM stacks and thousands of cold calls. I’m hands-on with AI where it improves UX or workflows: designing prompts, running LLM evaluations, and integrating models into real product flows—chatbots, onboarding, internal automation, compliance tooling. I’ve worked across ambiguous problem spaces with limited data and high expectations—building products, teams, and systems from scratch when the path forward wasn’t always clear. Core Skills: Roadmapping, Feature Prioritization, Agile Development, Product Strategy, AI Integration, LLM Evaluation, User Research, KPI Tracking, Go-to-Market Strategy, CRM Systems, Onboarding Flows

Experience

• Head of Product and Go-to-Market · TurboFund07-01-2024 –

  Head of Product & GTM Strategy for an early-stage startup (Sept 2024 – Present, Remote). turbofund.io. Lead full product lifecycle from concept → beta → launch, owning UX/UI design, PRDs, roadmap planning, and sprints with a 4-engineer team. Run structured user research across Alpha (100 users) and Beta (250 users); design adaptive onboarding and lifecycle systems that improve activation and retention ahead of public launch. Define and instrument the analytics funnel with Mixpanel, tracking KPIs such as activation, retention, CAC, LTV, and NPS; work with engineers to run SQL validations, ensuring event accuracy and trustworthy insights. Build and test SaaS pricing model and paywall system, introducing tiered accounts (Free, Basic, Pro) and conversion tracking to support monetization and product-led growth. Simplify product scope by removing 80% of underused features, synthesizing user feedback and analytics to focus on a high-clarity MVP and drive product–market fit. Scale investor database from 5K → 30K verified investors, collaborating with engineers on data pipelines, scripts, and automations to enrich and validate data quality rivaling PitchBook standards. Drive multi-stage GTM strategy, evolving from manual onboarding → automated beta loops → launch campaigns with outbound automation, influencer partnerships, and LLM-optimized SEO. Integrate AI workflows and chatbots, authoring prompts, running evaluations, and fine-tuning models to streamline onboarding and automate founder–investor matching.

• Co-Founder and CEO · On Approval06-01-2019 – 07-01-2024

  CEO / Co-Founder, VC-backed startup. July 2019 – May 2024, Hybrid. Rent The Runway for Art. Archived Website: onapproval.com. Built and scaled a high-trust marketplace with $60M in listed inventory and grew ARR from $0 to $1.5M in three years.Raised $4.1M Seed Round from Freestyle, Signia Ventures, Scott Belsky, Pareto, and Jean Pigozzi. Defined roadmap through continuous user-feedback rounds and partner interviews; shipped onboarding, logistics, and compliance systems that improved activation, retention, and trust. Established product analytics and growth metrics framework. Defined KPIs, including activation, conversion, retention, CAC, LTV, NPS, and gross-margin targets; built dashboards to track cohort health and revenue efficiency. Collaborated with engineers on event instrumentation and ad-hoc SQL analysis to validate insights and optimize funnels. Drove product-led and performance-marketing growth to $750K ARR. Designed self-serve onboarding and automated lifecycle campaigns across email, social, influencer, and video channels; optimized paid CAC to maintain > 60% gross margins and strong LTV/CAC ratios. Led enterprise and partnership sales, generating $750K ARR. Personally negotiated and closed accounts with Louis Vuitton, Rolex, RH, and Vista Equity Partners; integrated partner requirements into roadmap and OKRs to expand adoption and retention. Hired, scaled, and led a 16-person cross-functional team across product, engineering, ops, and BD. Owned quarterly roadmap planning, sprint prioritization, and company OKRs to align execution with business goals. Developed marketplace infrastructure and risk-management innovation. Built dynamic pricing logic, cross-country logistics flows, and custom insurance products for novel risk categories. Managed HR, payroll, and multi-state compliance for a remote C-Corp; served as Dissolution Officer, ensuring clean legal wind-down.

• Creative Systems & Platforms · Ever Gold [Projects], SFAQ Publishing, SFAI01-01-2009 – 09-01-2021

  Built and scaled cultural platforms at the intersection of media, commerce, and emerging technology. This work shaped how I think about user behavior, storytelling, GTM, and product-market fit. • Founder & Director, Ever Gold Projects: Launched and scaled an internationally recognized gallery platform, curating 250+ exhibitions and generating $20M+ in sales. Built internal systems for sales, CRM, inventory, and e-commerce. Integrated early blockchain-based product experiments (NFTs, crypto payments). • Publisher & Editor-in-Chief, SFAQ: Developed an independent print + digital publication distributed to 50K readers per issue. Bootstrapped revenue via advertising sales, strategic brand partnerships, and nonprofit grants. Owned roadmap, editorial product development, print/ web design/UX, and GTM strategy. Built distribution network for 40+ issues across multiple global regions. • Interim Director, SFAI: Led institutional programs and public exhibitions. Built cross-functional programming with stakeholders from academia, donors, students, and external partners. Applied user feedback loops and analytics to improve engagement. • Co-Curator, Internet Archive Residency: Co-designed a tech and culture residency pairing artists with archival data and open-source tools. Collaborated on public interfaces, program strategy, and cultural + data product integration.

Education

• General AssemblyProduct Manager Certificate
• San Francisco Art InstituteMaster's degree, Full Presidential Scholarship
• San Francisco Art InstituteBachelor's degree, Photography

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