Hamza Syed

About

With a BA in International Relations from Boston University and a diverse educational background in web development, data analysis, and project leadership, I have built a robust career in product management. My recent role as Product Manager for Engagement Growth at Adobe involved spearheading strategies that increased user interaction and retention, contributing to a $2M ARR increase. At BetterHelp.com, I enhanced client acquisition processes, generating $4.7M in annual revenue. My tenure at EMERITUS saw a significant uplift in applications and paid users through system migrations and course previews. As Director of Enterprise Growth at NationBuilder, I drove $1.3M in new ARR by optimizing customer acquisition journeys. My experience as a Business Analyst at Periscope Data equipped me with the skills to empower data teams and foster data-driven cultures. My career is marked by a commitment to leveraging data insights for growth and innovation.

Experience

• Product Manager, Engagement Growth · Adobe02-01-2024 – 08-01-2024

  Spearheaded the development of an engagement strategy for Adobe Acrobat with a focus on increased user interaction on Adobe Home on the web and Creative Cloud desktop. Identified engagement patterns by analyzing user segment data, leading to insights that boosted engagement by 5% and increased retention by 15%. Led data-driven experiment using Adobe’s TinyTiim model, surfacing high-retention Acrobat features, increasing ARR by $1.2M and reaching 9M users. Redesigned Acrobat GenAI onboarding flow in collaboration with the PLG team, improving user adoption by 1% and contributing to a projected $2M ARR increase. Piloted Multi-Armed Bandit testing system with Data Science team to improve content personalization based on user subscription and interaction history, reducing experimentation time by 25%. Interviewed over 30 employees across departments such as product management, data science, marketing and design to identify overlap in user engagement efforts and establish relationships that foster mutual success.

• Product Manager, Client Growth · BetterHelp.com05-01-2022 – 03-01-2023

  Led the client acquisition and conversion funnel roadmap, conducting 24 experiments spanning the full journey from homepage to payment. Incorporated PHQ-9 and GAD-7 survey results into the sign-up flow, increasing paid user sign-ups by 3.2% and generating $4.7M in annual revenue. Enhanced therapist discovery through optimized Google search flow, resulting in a 1.42% increase in paid user sign-ups and a $1.2M boost in annual revenue. Reduced chargebacks and disputes by 16% through root-cause analysis of refund requests, leading to optimized payment page and incentive design. Analyzed investments (e.g., acquisition of Mind Diagnostics website) and new market opportunities (e.g., expanding to senior market) to present to the CEO and senior leadership.

• Product Manager, Growth · EMERITUS01-01-2019 – 05-01-2022

  Migrated Salesforce sign up and checkout flow to internally built systems resulting in 57% more applications and an 18% uplift in paid users. Provided users with a Course Preview resulting in 14% uplift in paid users. Collaborated with Data Science team in designing database infrastructure to conduct Multi-Armed Bandit testing.

• Director, Enterprise Growth · NationBuilder01-01-2018 – 01-01-2019

  Conducted customer research to define enterprise leadership requirements, identifying advanced data analytics features that drove $1.3M in new ARR. Developed requirements and teamed with UX to optimize the customer acquisition journey using A/B testing and iterative improvement, leading to a pricing estimator tool that improved forecast accuracy and reduced time from product discovery to purchase by 30%.

• Business Analyst · Periscope Data, Inc.01-01-2016 – 01-01-2018

  Periscope Data builds software to turn data teams into superheroes. Our Unified Data Platform is the industry’s first to address the complete analytics lifecycle, allowing data teams to ingest, store, analyze, visualize and report on data all from one connected platform. This empowers them to collaborate and drive faster insight, while allowing businesses to foster a data-driven culture around a single source of truth. Periscope Data serves 950+ customers globally, including Adobe, Crunchbase, EY, Flexport, New Relic, Supercell, Tinder and ZipRecruiter.

Education

• Boston UniversityBA, International Relations
• General AssemblyFront End Web Development
• UdacityData Analysis Nanodegree
• Cornell EngineeringCertificate in Project Leadership

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