Anna Brown

About

Experienced Social Media Specialist with a background in digital marketing, advertising, and retail operations. Skilled in crafting engaging content and managing successful social media campaigns across various platforms. Proven track record in SEO, content creation, and digital marketing strategy. Industry experience includes manufacturing, insurance, education, courier services, packaging, home remodeling, cannabis, healthcare, lighting & design, defense/aerospace, event production, and consumer goods.

Experience

• Social Media Specialist · CMA Results2025-04-01 –
• Digital Marketing & Advertising Intern · Kraus Marketing2024-09-01 – 2024-12-01

  Created and managed social media campaigns for Facebook, LinkedIn, and Instagram, including crafting compelling copy, designing graphics using Canva, and scheduling posts via Hootsuite. Incorporated UTM tracking links into social calendars to ensure detailed performance analysis across platforms. Wrote SEO-optimized blogs, email campaigns, and ad copy to enhance content visibility and engagement. Produced TikTok videos for an industry-leading paint booth company, leveraging current trends to engage target audiences effectively; achieving a post with 97k views and a post with 42.2k views. Conducted keyword research through Semrush to write meta descriptions to align content with SEO best practices. Gained hands-on experience in the creation, execution, and management of digital marketing campaigns, collaborating with the digital team to deliver measurable results. Worked with clients across diverse industries, including paint booths, insurance, specialized education, courier services, corrugated packaging, duty drawback, home remodeling, appliances, and cannabis.

• Front End Supervisor · Diamond Nation2021-03-01 – 2022-08-01

  Oversaw the admissions booth and retail store, ensuring smooth operations and a welcoming environment for visitors. Maintained inventory control and organized merchandise to optimize store efficiency and customer accessibility. Addressed customer inquiries regarding facility amenities, merchandise details, and event schedules, achieving high customer satisfaction through clear communication and product knowledge. Trained and supervised new team members, providing guidance on store policies, customer service techniques, and operational procedures. Monitored daily sales and transactions, ensuring accurate reporting and adherence to financial protocols. Implemented strategies to improve store organization, leading to a more streamlined customer experience and faster checkout process. Resolved customer concerns and complaints professionally, reinforcing the company’s commitment to excellent service.

• Social Media Captain · Prestige Dance Academy2019-08-01 – 2020-06-01

  Appointed to launch and manage the company captain Instagram page, developing a cohesive social media presence tailored to team engagement. Created and posted dynamic content, including photos, videos, and announcements, to foster team spirit and enhance communication. Designed and implemented strategies to increase page followers and interaction, contributing to a stronger sense of community among team members. Collaborated with team members and staff to ensure content aligned with organizational goals and events. Monitored engagement metrics and adjusted posting strategies to maximize reach and interaction.

Education

• The College of New JerseyBachelor of Arts, Communication Studies, Minor in Marketing & Management

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