Ayahna Hu

About

An experienced Social Media Coordinator with a passion for driving audience engagement, brand loyalty, and conversions. Committed to leveraging industry-leading strategies and technologies to create effective campaigns and optimize outcomes. Seeking to utilize exceptional analytical, organizational, and communication skills in a role that will enable me to further strengthen my digital marketing skillset.

Experience

• Marketing Assistant · Crane Wellness02-01-2024

  - Managed paid and organic social campaigns targeting existing customers, resulting in a 53% increase in cross-sell and up-sell opportunities - Grew email subscriber list by 40% using lead generation tactics, including giveaways and customized website pop-ups - Wrote engaging copy for social media posts, driving a 20% increase in click-through rates for blog and product links - Developed influencer marketing campaigns that resulted in an 60% increase in sales attributed to user-generated content

• Social Media Strategist · Catalyst09-01-2023 – 03-01-2024

  - Restructured and optimized the existing social media strategy, resulting in an increase of 30% in customer engagement - Led an internal team to brainstorm and create event-specific social media campaigns, increasing likes by 55% - Created visually compelling content using Canva and Adobe Creative Suite, maintaining brand consistency across channels

• Digital Media Manager · C.E.A.A.L06-01-2020 – 01-01-2022

  - Conducted a thorough analysis of existing content to identify improvement opportunities, implementing data-driven strategies that enhanced overall brand awareness and engagement - Implemented A/B testing for social media ads, optimizing for conversion and reducing cost-per-click by 25% - Integrated social proof and customer testimonials into social media and email strategies to boost brand loyalty and retention

• Assistant English Teacher · Southwestern Community College District08-01-2020 – 06-01-2021

  - Supervised performance metrics for 50+ students and documented student progress in 3 Excel pivot tables - Coordinated 30+ hours of weekly tutor sessions, Zoom meetings, and email communications with faculty and students - Designed educational materials, study session flyers, bulletin board displays, project infographics, and comprehensive lesson plans using Canva and Adobe Photoshop

Education

• University of California, IrvineBachelor of Arts - BA, Sociology, Art
• Pratt InstituteFine/Studio Arts, General

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