Daniel Muluneh

About

Data-driven and versatile marketer with extensive experience managing and optimizing large-scale digital advertising campaigns from paid search and social platforms. Experience in leveraging data-driven insights to inform strategic optimizations and deliver performance-boosting results. I have experience working with lead generation and e-commerce industry verticals.

Experience

• Media Analyst · Vaynermedia09-01-2022 – 03-01-2024

  Clients - EchoPark (paid search, auto/lead generation), Mondelēz (retail media, e-commerce/sales) - Managed and optimized a $1.5 million monthly marketing budget through paid search across Google Ads and Skai - Built reports using Looker Studio and Google Analytics to use as guidance for account optimizations and KPI visibility - Built client-facing reporting materials in addition to ad-hoc client requests - Participated in collaborations with creative teams to write copy in adjusting for seasonal promotions

• Business Systems Analyst Intern · Atlassian05-01-2021 – 08-01-2021

  - Joined GTM IT Sales and Marketing working cross-functionally with teams including Sales Ops, Development, and Loyalty Advocates to deliver project enabling SMB renewals with value drivers of 2,000+ opportunities or $125.5 MM in revenue - Worked on entire project lifecycle with business stakeholders to enhance Salesforce functionality and design including metrics and OKR alignment, requirements gathering, writing user stories, and UAT

• Professional Services Consultant Intern · Amazon Web Services06-01-2020 – 08-01-2020

  - Served customers through AWS product implementations, guidelines, along with best practices and regulatory risk mitigation techniques - Designed and developed security vulnerability assessment to protect customer data by integrating automatic reports and monitoring alarms of static analysis on docker images and containers pushed within the AWS cloud

• Product Intern · Boston Consulting Group02-01-2020 – 05-01-2020

  - Worked on company-wide digital transformation project. Helped build MVP, developed UI designs, and built internal microsites for 20,000+ users using a content management system (Sitecore)

• Growth Marketing Associate · DTCo03-01-2024 – 04-01-2024

  - Ran Facebook & Google search for high growing DTC brands exceeding $2 million in spend per month - Prepared reporting material for clients, and collaborated with creative teams to write content briefs

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