Anthony Cuellar

About

Results-driven project manager with extensive agency experience managing complex, multidisciplinary design projects from planning through delivery. Proven expertise in strategy, branding, and creative production with demonstrated success as day-to-day client liaison for Fortune 500 companies. Certified ScrumMaster (CSM) and Product Owner (CSPO) skilled in vendor management, proposal development, and mentorship. Experience spans technology, finance, media, and healthcare industries.

Experience

• Program Manager at Intel · Publicis Sapient2023-08-01 – 2024-10-01

  Client: Intel • Led the experience design track in close partnership with the Creative Director, stakeholders, and leadership • Managed multidisciplinary design projects from concept through delivery within retainer model • Directed creative production for high-impact campaigns on tight timelines while adapting to client priorities • Drove proposal development, collaboration, ideation, and requirements gathering for new products and AI initiatives • Impact: Secured 7 contract extensions through customer-centric solutions and transparent burn analysis reporting

• Program Manager at Publicis Sapient · Publicis Sapient2022-03-01 – 2023-08-01

  Client: Publicis Internal • Steered an internal leadership engagement strategy focused on employee career growth, retention, and recruiting • Partnered with HR and staffing to create promotion pathways using data-driven insights • Developed comprehensive communication strategies via newsletters, town halls, and training programs • Impact: Grew internal technology community by 122% and increased staff by 40%

• Agile Project Manager at The National Cancer Institute (NCI) · Publicis Sapient2021-01-01 – 2022-02-01

  Client: The National Cancer Institute (NCI) • Executed multi-track project plans for US federal government platform product strategy and design system rollout • Led agile transformation of 8 internal and client teams with unified processes and ceremonies • Managed vendor relationships and third-party consultant coordination • Impact: Successfully delivered real-time project visibility, actionable feedback loops, a dynamic backlog, and streamlined operations

• Creative Project Manager at Goldman Sachs · Publicis Sapient2019-04-01 – 2020-12-01

  Client: Goldman Sachs • Partnered with Head of Design to define agency-embedded operations and stakeholder alignment • Managed product lifecycle as the central client liaison for Private Wealth Management platform product strategy • Led cross-functional teams across strategy, design, and engineering to deliver cohesive digital solutions • Impact: Improved design processes for client portfolio representing $125MM in annual revenue

• Creative Resource Manager · The Bloc2018-09-01 – 2019-04-01

  • Partnered with SVP and VPs to assess workloads and allocate creative resources • Managed strategic resource planning for campaigns across design, development, and copywriting for 23 clients • Facilitated daily operations through scrum meetings and risk mitigation, resolving agency-wide challenges and establishing alignment

• Project Manager at American Express · Digitas North America2018-05-01 – 2018-08-01

  Client: American Express • Produced 5 digital campaigns including Small Business Saturday using Adobe Experience Manager • Managed cross-agency teams from discovery through launch optimization

• Project Manager · Barbarian2018-01-01 – 2018-01-01

  Client: Anheuser-Busch InBev • Led agency pitch management for global website redesign • Coordinated multidisciplinary collaboration to deliver cohesive consumer-facing solutions

• Product Manager at Huge · Huge2017-01-01 – 2017-01-01

  Client: Google • Managed complex project lifecycle for Think with Google CMS migration • Led feature prioritization and development ensuring successful CES 2018 launch

• Multiplatform Producer at Comedy Central · Comedy Central2016-01-01 – 2017-01-01

  • Supervised team of 3 direct reports and directed content production across web, app, and emerging platforms to reach audiences in 160 countries • Led global CMS adoption, seamlessly integrating millions of media assets across global systems

• Product Manager at Pearson · Pearson2012-01-01 – 2016-01-01

  • Owned and scaled Pearson’s API platform serving 10,000+ users, managed a 6-person development team, and aligned product strategy across 11 lines of business. • Migrated and re-platformed 2 CMSs and launched 20+ features. • Represented the product at 17 major tech events (TechCrunch, SXSW) and produced 25+ hackathons.

• Project Manager / Creative Operations Manager · Publicis Sapient04-01-2019 – 12-01-2020

  • Partnered with Head of Design to define agency-embedded operations and stakeholder alignment • Managed product lifecycle as the central client liaison for Private Wealth Management platform product strategy • Led cross-functional teams across strategy, design, and engineering to deliver cohesive digital solutions • Impact: Improved design processes for client portfolio representing $125MM in annual revenue

Education

• Pace University - Lubin School of BusinessBachelor of Business Administration, Marketing

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