Sharaine Eldafrawy

About

I have a passion for problem-solving and working with others. I have a wide range of experiences including leadership positions across multiple organizations, spearheading community service efforts for local and international communities, participating and winning nationwide case competitions, and working on consulting projects within the consumer products industry at multi-billion dollar companies. My education and experiences have developed both my technical and non-technical skills. Those skills include my technical skills in SQL, Tableau, C#, Jira, Stata, Project Management, and SAS. They also include my non-technical skills in leadership, communication, public speaking, and team-building. I am eager to continue learning and taking advantage of opportunities to expand my knowledge, hone my skills, and make a positive impact on society.

Experience

• Product Manager, Sustainable Mobility Solutions · SAE International02-01-2023

  Spearheading the incubation, management, and deployment of products and programs within the Sustainable Mobility Solutions (SMS) portfolio. Fostering cross-functional collaboration, resulting in a remarkable 300% increase in successful product launches. Leading the development of comprehensive business case reports for new products, ensuring alignment with organizational goals and objectives. Conducting extensive market and technical research to inform product development, resulting in a 50% reduction in time-to-market and an enhancement in product quality. Designing and maintaining regular dashboards and reports to streamline the organization of SMS products, improving internal visibility and decision-making processes. Effectively conducting market scanning and maintaining ongoing dialogue with customers and stakeholders, identifying critical issues, and facilitating data-driven problem-solving in sustainable transportation. Generating innovative product ideas, designing and implementing new features for existing products, and recommending enhancements. Continuously analyzing product usage data, providing valuable insights to sales and marketing teams, resulting in improved customer targeting and increased revenue.

• Account Executive, Client Success Manager · Tatari07-01-2021 – 02-01-2023

  As an Account Executive, drove leads, grew pipeline, pushed deal progression, and met sales quotas on a quarterly basis. Closed deals on a weekly basis, averaging $250k a deal. Assessed team processes and procedures, identified opportunities for improvement, and implemented them. Delivered 10-15 compelling and polished sales presentations weekly and utilized effective sales techniques in order to influence target customers. Negotiated business terms with senior executives and clients. Effectively communicated with management regarding pipeline, activities, customer needs, and other business opportunities. Utilized product and industry expertise to understand the clients' agenda/needs, and identify ways Tatari’s proprietary measurement approach can enhance their business performance. As a Client Success Manager, managed performance-based DTC (Web & App) client relationships by serving as the primary contact and trusted advisor for their Linear and Streaming TV advertising strategy. Worked directly with client POCs to understand target audience(s), customer demographics, and other KPIs with the goal of developing and launching a comprehensive omni-channel television media strategy. Utilized technology-based solutions and other data management platforms to build presentation materials for leading weekly/biweekly client calls, principally addressing campaign performance and leveraging performance data to provide insights, real-time optimizations, and/or overall strategy recommendations tailored towards improving/meeting established KPI goals. Served as liaison between client and Data Science & Engineering Solutions teams to assist with technological onboarding processes, facilitating data quality assurance and proper integration with proprietary dashboard to ensure client has the performance data required to make optimal decisions for allocating marketing spend on TV. Led trainings, walkthroughs, demonstrations, and other ancillary learning sessions for new clients before, during and after launching their TV pilot to maximize client experience while embedding Tatari into their success strategy. Worked alongside Data Science and Engineering Solutions to provide customized offline reports and other client deliverables not otherwise made available via Tatari’s proprietary dashboard. Updated and maintained HubSpot CRM database for respective client assignments.

• Technology Consulting Associate · PwC10-01-2020 – 07-01-2021

  Collaborated with senior level directors and C-suite executives to develop a Chief Data Office (CDO) vision and strategy for a multi-billion-dollar consumer markets company to govern and effectively use data to eliminate inefficiencies and optimize on company assets for business success. Created three-year implementation roadmap for CDO operations outlining hiring plan, business use case execution, data governance, technology, analytics, etc. breaking down both costs and benefits to project net new investments needed and measure granular level impact of the CDO. Executed resource assessment by mapping current and proposed CDO roles based on target proficiency to identify organizational gaps and develop future state recommendations such as hiring and upskilling. Served as virtual ways of working champion to promote effective collaboration between client and internal team by organizing activities as well as initiating healthy habit plan that aimed to promote work-life balance across the team. Led sprint ceremonies and acted as scrum master by using JIRA to create and manage user stories which ensures team is on track with project deliverable deadlines and addressing roadblocks.

• Board Member- Dean Student Advisory Board · Drexel University's LeBow College of Business05-01-2017 – 10-01-2020

  Served as a board member providing insights and advice to the Dean on student-related matters and initiatives, contributing to the enhancement of student experiences and academic programs.

Education

• MIT Professional EducationApplied Data Science Program: Leveraging AI for Effective Decision-Making
• Drexel University's LeBow College of BusinessBachelors of Science in Business Administration, Business Analytics and Management Information Systems, Minor: Economics
• Harvard Business SchoolSummer Venture in Management Program
• Harvard Business School OnlineCertificate in Business Analytics
• Philadelphia high school for GirlsHigh School

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