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Anthony Fransella

Anthony Fransella

UX Design, Research, Strategy, and Leadership Specialist

26 yrs experience · Orlando, FL · <10 hrs/week

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About

I'm an experienced leader in UX Research, UX Design, and Product Strategy, leveraging AI tools to enhance processes from research data collection to design prototype delivery. I've impacted business metrics significantly across various organizations. My expertise spans founding teams, introducing UX practices, developing sophisticated user insight systems, and leading initiatives that have driven significant business value. At Avid, I spearheaded a project that reduced support case conversions by 32%, significantly impacting Support's OKRs. My background in AI innovation, product management, and design enables rapid advancement in product development processes, often surpassing traditional methodologies. I excel in UX & Product Strategy, Qualitative & Quantitative Research, AI Integration, Cross-functional Leadership, and more. Notable inventions include the TUSL system and a strategic research system for univrs.ai. I've also invented several physical products, showcasing my diverse skill set.

Skills

Design StrategyDesign SystemsDesign ThinkingUI/UX DesignUX StrategyUser ResearchWeb Accessibility

Experience

  • Founder · Univrs.ai2025-08-01 –
  • Co-Owner · HB ENGINEERING & DEVELOPMENT, LLC2012-07-01 –

    HB provides hardware and software research, design, and engineering services.

  • Head of UX Operations & Research · Avid2022-05-01 – 2025-07-01
  • Head of UX · Virbela2020-09-01 – 2022-05-01
  • Senior Manager, UX Design & Research · TradeStation2018-04-01 – 2020-04-01
  • Senior User Experience Designer & Researcher · The National Institutes of Health2013-11-01 – 2018-04-01
  • Spatial Design Manager · Holographic Interfaces2016-01-01 – 2018-01-01

    VR and AR design and research

  • Art Director · AdventHealth University2005-11-01 – 2013-11-01
  • Independent Business Owner · Netonup.com1997-06-01 – 2005-11-01

Education

  • Valencia CollegeAssociate of Arts

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