Abayomi Alake

About

Performance-driven Digital Marketing and Growth Specialist with over eight years of experience delivering high-impact paid media strategies across Google, Meta, LinkedIn, and programmatic channels. Known for translating data into measurable outcomes (including campaigns achieving 200%+ ROAS and initiatives that lift in-store footfall and revenue). At the forefront of applied AI in marketing, with hands-on expertise building AI agent workflows and automations in Claude to eliminate manual work, accelerate execution, and reclaim valuable time. Rigorous in testing and benchmarking emerging models for real-world effectiveness, ensuring AI adoption is grounded in operational impact.

Experience

• Growth Marketing Specialist · Next Role2026

  • Leading end-to-end marketing project delivery across paid and organic channels, establishing structured frameworks that align campaign execution with wider business objectives and measurable growth targets. • Pioneering the integration of AI agents into day-to-day marketing operations, leveraging Claude to design and deploy custom automations that eliminate time-consuming manual processes across campaign reporting, audience research, brief writing, and performance analysis. • Building out a growing library of marketing-specific projects and skills in Claude — including automated competitive analysis, AI-assisted ad copy frameworks, and structured prompt workflows — creating reusable tooling that materially accelerates output quality and speed across the team. • Conducting systematic evaluation and benchmarking of emerging AI models for practical marketing effectiveness — testing new model releases against real campaign tasks to determine where AI delivers genuine ROI versus hype, ensuring the team stays ahead of the curve without losing operational rigour. • Overseeing cross-functional collaboration and stakeholder communications, producing executive-level performance reviews that translate granular campaign data into clear business impact narratives.

• Digital Media Specialist · Rocketbarn05-01-2022 – 12-31-2025

  • Spearheaded Google Ads strategy for a major US Pet franchise operating hundreds of locations nationwide, owning the full campaign lifecycle from planning and audience architecture through to performance analysis and reporting. • Engineered Performance Max (PMax) campaigns that consistently delivered ROAS exceeding 200%, leveraging Smart Bidding and asset group optimisation to maximise revenue from online transactions at scale. • Designed and launched a bespoke store visit campaign integrating Google Business Profile data to geo-target defined radii around individual franchise locations, driving a measurable uplift in physical footfall and contributing to a 45% increase in Pet grooming service bookings within the first eight months. • Implemented a portfolio bid strategy across comparable store clusters, ensuring consistent performance benchmarks while dynamically balancing new customer acquisition against high-value returning customer engagement. • Managed programmatic display and video campaigns for a portfolio of franchisees, diversifying media mix to drive incremental store visit traffic beyond search intent. • Delivered robust weekly and monthly performance reporting via Google Analytics 360, Google Ads Editor, and Looker Studio dashboards, enabling data-led decision-making for senior stakeholders.

• Digital Marketing Manager · Nitro 12106-01-2020 – 04-30-2022

  • Planned, launched, and optimised integrated paid marketing campaigns across LinkedIn, Google, and Meta platforms to generate qualified B2B leads and amplify brand visibility for a diverse client portfolio. • Achieved sustained reduction in Cost per Acquisition (CPA) by leveraging advanced audience targeting, custom intent segments, and systematic creative A/B testing — consistently delivering maximum ROI against tight budget constraints. • Developed and executed targeted PPC campaigns on Google and Bing, utilising in-market and keyword intent signals to engage high-value prospects at key moments in the buyer journey. • Produced detailed performance analyses and client-facing reports, providing actionable recommendations that directly shaped campaign strategy and budget allocation decisions. • Collaborated closely with creative and content teams to develop compelling ad copy and visual assets aligned with each client's brand positioning and conversion objectives.

• Digital Marketing Strategist · The REDWOLF Company06-01-2017 – 05-31-2020

  • Directed the go-to-market launch of a fintech mobile product, delivering over 50,000 app downloads within three months through a precisely orchestrated mix of paid social, search, and digital PR — a pace that significantly outstripped industry benchmarks for fintech app launches. • Designed and deployed advanced audience segmentation frameworks on Facebook Ads, engineering custom and lookalike audiences based on behavioural signals to drive a sustained improvement in daily active users and long-term user retention. • Pioneered an innovative digital immersive media campaign that generated 5,000 unique engaged users within its first month, establishing the brand as a disruptive voice in a competitive fintech landscape. • Built and managed automated lead nurturing workflows in HubSpot, creating personalised multi-touch sequences that accelerated pipeline velocity and improved lead-to-customer conversion rates for startup clients. • Core tools: Branch, Firebase, Google Ads, Meta Ads, HubSpot.

• Digital Marketing Intern · Webcoupers06-01-2016 – 05-31-2017

  • Supported the planning and execution of digital campaign strategies across Google Search, Display, and Meta platforms, gaining hands-on experience in audience planning, creative briefing, and media scheduling. • Conducted in-depth keyword research using Google Keyword Planner and third-party tools, contributing to campaign architecture that improved search relevance and quality scores. • Assisted with day-to-day campaign monitoring, bid optimisation, and the compilation of performance reports — developing a systematic approach to data analysis and continuous improvement that remains central to practice today.

Education

• University of LagosB.Sc. Physics, Physics
• Digital Marketing InstituteDiploma in Digital Marketing

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