Antonietta Mattia

About

Experienced Digital Marketer with a demonstrated history in the beauty and lifestyle industries seeking to expand skills and contribute to your company’s success. Strong work ethic, detail-oriented and strategic with excellent communication skills.

Experience

• Head of Marketing & Communications · Creators Entertainment Group11-01-2023 – 01-01-2024

  Responsible for implementing and overseeing all marketing and communication strategies for the company. Developed and managed the company's social media marketing strategy Established brand awareness by launching digital media campaigns on multiple social networks and ad buying platforms. Implemented and managed direct and digital marketing campaigns with an annual budget of $6.9M, resulting in a 160.29% increase in revenue

• Project Manager · Central Entertainment Group07-01-2023 – 11-01-2023

  Managed a team of five project coordinators and prioritizing tasks based on client needs and timelines, while communicating any blockers to senior staff. Created and managed branding strategies across nine accounts.

• Junior Brand Manager · Central Entertainment Group06-01-2022 – 07-01-2023

  Transitioned customers from legacy site to Amazon, increasing ROAS by 132% Developed and managed a paid digital marketing campaign across Instagram, TikTok and YouTube, generating $1.2M in revenue and a 258.85% ROAS.

• Brand and Talent Coordinator · Central Entertainment Group01-01-2021 – 06-01-2022

  Executed 120+ Instagram stories and TikTok posts on a weekly basis. Communicated with talent agents and/or creators directly to coordinate product, content and posting timeline.

• Account Executive · Creative Media Marketing03-01-2019 – 04-01-2020

  Increased traffic to company website 37% MoM by securing media placements with strategic partners. Managed multiple PR campaigns across seven accounts to elevate brand awareness within the U.S market. Responsible for increasing campaign engagement through PR asset planning and targeted outreach. Coordinated with team members and vendors to ensure efficient and timely completion of all client requests.

• Junior Account Executive · Tractenberg & Co.02-01-2018 – 11-01-2018

  Coordinated projects and live events while managing full marketing materials and press assets. Compiled quarterly reports using metrics assigned by management to track media performance.

• Assistant Account Executive · Tractenberg & Co.06-01-2017 – 02-01-2018

  Participated in marketing and communications projects for various clients. Ordered, tracked and stocked marketing inventory.

Education

• Montclair State University

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