Tiffany Arlotta

About

I’m a passionate marketing professional specializing in the hospitality and luxury sectors, with expertise in social media management, SMS marketing, influencer management, and content strategy. I’m known for my innovative ideas and thorough market research, helping brands connect authentically with their audiences and drive successful campaigns. Outside of work, I enjoy creating and sharing user-generated content, and collaborating with brands like the Empire State Building, HeliNy, Mercer Labs, JustFab, Gregory’s Coffee and more. I’m dedicated to delivering content that not only engages but also leaves a lasting impression, always aiming to inspire and connect with others through my work. Lets connect

Experience

• Freelance Video Producer · The Nudge03-01-2024

  Selected as one of the exclusive video producers for the popular app The Nudge, crafting engaging videos highlighting things to do in NYC, and contributing to a vibrant community of over 150K+ NYC community. Achieved over 159K video views, with each video resonating with a diverse audience, leading to a significant increase in content reach and user interaction. Produced and edited high-impact, engaging video content showcasing hidden gems, local hotspots, and unique events around NYC, with a focus on driving user engagement and app usage.

• UGC Photography / Videography · Self Employed01-01-2023

  Specializes in crafting compelling user-generated content that captures the essence of extraordinary experiences. Based in NYC but with a global reach, brings a fresh perspective to every project. Expertise includes creating engaging content for tour operators, bars, restaurants, and high-end products. Leveraging a background in Growth Marketing, infuses strategic insights into every project to deliver impactful results. Developed viral social media content for personal brand, gaining 1.6M+ views on a recent collaboration with Mercer Labs on TikTok through high-quality visual storytelling. Built and nurtured strong partnerships with top-tier brands such as The Empire State Building, Halara, Ghirardelli, Giftory, and Nest New York to develop compelling visual campaigns that resonated with audiences and generated significant brand awareness. Skilled in identifying trends and virality potential, ensuring content stays relevant and is optimized for maximum reach across social platforms.

• Head of Digital Marketing · Sea the City09-01-2023 – 09-01-2025

  Executed impactful press outreach initiatives, elevating company visibility and reputation across various media channels, securing features in top-tier news outlets, and facilitating participation in a popular Netflix Reality TV show. Developed strategic influencer and business partnerships with a focus on hospitality, creating a structured approach for collaborations through unique campaign briefs for each partnership. In 2023 alone, influencer partnerships resulted in over $48.6K in sales. Utilized data-driven insights to fuel significant growth in the company's Instagram following, achieving an impressive 67.6% increase from 34,000 followers in September 2022 to 57,000 followers by September 2023. Successfully initiated an SMS channel, amassing over 4,000 subscribers through VIP membership programs and generating an impressive $55,000 in revenue within a span of 6 months. Led the development and management of three unique company websites, enhancing user experience, infusing timely seasonal messaging, and strategically managing promotions to further enhance engagement and drive sales for both Hot Tub Boat and Jet Ski products. Independently orchestrated and executed photoshoots, including the recruitment of models, photography, and post-production editing, to enhance visual content for the company's website.

• Social Media Marketing Manager · Sea the City09-01-2022 – 09-01-2023

  Managed and generated engaging content for multiple social media channels, including Instagram, TikTok, YouTube, Pinterest, and Facebook for both Hot Tub Boat and Jet Ski products in two markets. Took charge of handling all copy content and direction for new DC website. Developed and managed multiple events in two markets.

• Email Marketing Associate · LeafLink11-01-2021 – 07-01-2022

  Fully owned LeafLink deals campaigns and successfully drove E-commerce emails to several markets, resulting in 45% of participation from retailers. Reworked and developed conversational marketing playbooks for top-level navigation pages to drive towards more targeted conversations on current product offerings. Led the execution of all email marketing communications on a weekly basis which includes testing, launch, analysis, and optimization for various campaigns. Established an email marketing calendar which led to better organization, prioritization, and planning of email campaigns throughout the year.

Education

• Montclair State UniversityBachelor of Business Administration - BBA, Business, Management, Marketing, and Related Support Services
• Brookdale Community CollegeAssociate's degree, Marketing

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