Rachael Ciccone

About

With a Bachelor's degree in Public Relations from Montclair State University, I have cultivated a diverse career in digital marketing and content creation. As a Digital Copywriter at Columbia Business School, I craft engaging content for academic and professional audiences. My role as a Marketing Analyst at Invictus Prep involves analyzing market trends to enhance strategic marketing decisions. Since 2018, I have been self-employed, managing social media strategies and content for various clients, optimizing their online presence across platforms like TikTok and Instagram. Additionally, I own an Etsy shop, achieving over 12,000 sales through effective SEO and design skills. Previously, as a Content Marketing Manager at Sensible Care, I drove significant growth in social media engagement and follower count. My expertise spans content strategy, analytics, and client communication, consistently delivering impactful results.

Experience

• Digital Copywriter · Columbia Business School09-01-2024

  As a Digital Copywriter, responsible for creating compelling and engaging digital content tailored to the academic and professional audience of Columbia Business School.

• Marketing Analyst · Invictus Prep05-01-2024

  As a Marketing Analyst, responsible for analyzing market trends and data to support strategic marketing decisions and enhance the company's outreach and engagement.

• Social Media Manager, Content Strategist, Virtual Assistant · Self-employed08-01-2018

  Manages social media strategies for diverse clients, tailoring content to their brand objectives by creating content calendars and engaging copy and visuals for various platforms, including TikTok, Instagram, Facebook, Twitter/X, Pinterest, and LinkedIn. Utilizes analytics to assess and optimize online performance. Manages service bookings and fills out contracts on behalf of clients. Serves as the primary point of communication, promptly answering emails and inquiries on behalf of clients. Maintains strong client relationships with clear communication and effective project management.

• Etsy Shop Owner · Self-employed08-01-2014

  Owns an Etsy shop that sells handmade stickers, handmade bracelets, and digital files. Designs and crafts content using Procreate, Adobe Photoshop, and Illustrator to enhance product presentation. Skillfully optimizes listings with compelling keyword titles, tags, and SEO descriptions, achieving a conversion rate of 378,000+ visits and 12,000+ sales (as of 2024). Maintains open and effective communication with customers to ensure a memorable and satisfying shopping experience.

• Content Marketing Manager · Sensible Care09-01-2022 – 10-01-2023

  Composed and executed a high-impact content and social media strategy, resulting in a 168% growth in account followers, and a 4,770% increase in engagement organically within just 2 months using Instagram, TikTok, Pinterest, and Facebook. Collaborated with cross-functional teams to establish and communicate content priorities through a shared editorial calendar, covering blogs, organic social media, email, and other channels. Managed the day-to-day operations of social media platforms, engaging in copywriting, trend-watching, social listening, and providing swift responses. Utilized Canva, Figma, and CapCut to craft visually compelling content, while staying attuned to trends for content creation. Coordinated and supervised content requirements and maintained timelines across the marketing team using Monday.com. Monitored performance metrics and led the allocation of the content marketing budget to achieve optimal results, strengthening Sensible Care's brand awareness and engagement. Conducted an extensive content audit, optimizing brand voice and relevance to ensure a consistent brand identity in all new content. Sensible Care is a therapy company that provides Outpatient Virtual Mental Health services.

Education

• Montclair State UniversityBachelor's degree, Public Relations

Similar talent on Pangea

Camila F.Content and Social Media Specialist with 8+ years of expertise, excels in boosting brand visibility and reach.Austin, TXAlyssa S.Growth Marketing Professional | Expert In Customer Acquisition and RententionColumbus, OHKelsey L.Creative Marketing SpecialistPage S.Strategic Communications and Digital Content SpecialistNashville, TN