Natalia Cristin

About

Strategic brand manager and marketing powerhouse, with 10+ years experience in brand building, strategising and consumer marketing. I'm inspired by technology, authentic brand stories and innovative products that challenge the norm in order to make the lives of customers better. After 7 years in corporate product marketing and shifting my experience to consulting brands and start-ups, I have developed a unique approach to brand marketing by mixing ‘classical’ product management with a more creative, agile, digital attitude. Now, I am looking for a new challenge where I can design and implement inspiring brand strategies that empower businesses to sustainably level up sales, brand awareness and customer loyalty.

Experience

• Brand Strategy & Marketing consultant · Freelance03-01-2020

  Consulted entrepreneurs and start-up founders on building their brands and go-to-market launch plans that drive consistent business (sales, profit, brand) growth as well as customer value

• Brand Marketing Manager · Nissan Europe05-01-2017 – 11-01-2018

  Oversaw brand strategy and marketing for the key product of the brand, Nissan Qashqai, implementing sales&brand growth opportunities

• Product Marketing coordinator · Nissan International07-01-2014 – 04-01-2017

  -Successfully coordinated launch of 5 new/updated products over one year, led cross-functional timings and deliverables to secure smooth new product introductions, enabling market share increase by 15% -Led a business case for growing sales volume by 20% for product managed with the alliance partner, developed a new agreement to change production & marketing process generating 15% profit growth, longer life of products, and improved market share -Initiated product enhancement based on the growth opportunities identified, provided robust marketing assumptions (volume, mix, segment share, marketing plan) for lifecycle events to improve model profit and brand value contribution

• Sales & Marketing leadership programme · Nissan International06-01-2012 – 06-01-2013

  -Chosen as one amongst 13 people in Europe for a leadership development programme, rotating through 4 different department and 2 locations over a 2-year period to become a marketing leader of tomorrow - Managed various projects across after-sales marketing, product marketing, strategy & business planning, and network development departments

Education

• CASS Business School, City University LondonMasters' degree, Marketing

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