Arden Turangan

About

My background spans strategy, finance, and digital marketing, with a focus on building systems that support sustainable growth. Whether it’s standardizing operational workflows for growing teams or designing expansion frameworks in emerging markets abroad, I’m passionate about using business as a tool for meaningful change.

Experience

• Market Strategy Consultant · Tonik Digital Bank05-01-2025

  Focused on brand positioning, go-to-market execution, and process optimization for one of the first fully AI-powered digital banks in Southeast Asia. I develop the strategic frameworks that inform how Tonik positions itself to underserved consumers. (1) Built performance dashboards consolidating Google Analytics and Meta Business Suite data to track SEO / campaign KPIs across active marketing initiatives; drove up to 97% increases in organic reach and a 12% lift in brand-related search volume. (2) Led Tonik's first omnichannel campaign (PamaskoLoan) — wrote all production briefs and scripts, coordinated in-store activations with major retail partners, and organized community events across several Philippine regions. In-store loan applications tripled, engagement increased 4.5x. (3) Identified competitor pricing gap through weekly AI-assisted competitive analysis (built repeatable Claude-based process); insight led to launch of accessible 8% time deposit product starting at ₱5,000 vs. competitor's ₱1M minimum. (4) Developed original consumer survey frameworks, analyzed response data across demographic segments, and translated findings into new messaging foundations adopted by the marketing team (digital-only strategy to multichannel approach).

• Business Operations Lead · Alfalfa07-01-2024 – 04-01-2025

  (1) Contributed to a multi-location expansion blueprint by mapping workflows across culinary, front-of-house, and vendor teams; created a standardized operations playbook documented in Notion. (2) Built a consolidated, data-driven operational dashboard tracking 5 KPIs (labor efficiency, COGS, waste %, procurement spend, sales volume) across locations – identified inefficiencies that drove an 8% reduction in procurement costs and diverted over 1,000 lbs. of food waste. (3) Designed and executed Alfalfa’s brand collaboration program – managed partner selection, event activation, and post-event ROI analysis, converting community pop-ups into a scalable market testing channel.

• Investment Services Associate · Charles Schwab09-01-2023 – 03-01-2024

  Client-facing during the TD Ameritrade integration. High-pressure, and learned that communication under pressure is a skill you can only develop by being in high-stakes situations. (1) Guided 200+ clients through the TD Ameritrade to Schwab platform migration, managing account transfers, portfolio adjustments, and platform onboarding. (2) Recognized with the “Excellence in Client Engagement” award and a 5-star average client rating. (3) Contributed to quarterly equity and options trading reports synthesizing Morningstar and Bloomberg data; presented market trend analyses and portfolio strategy recommendations to senior financial advisors.

• Junior Pricing Analyst · BNSF Railway Company05-01-2023 – 08-01-2023

  (1) Audited high-volume freight contract portfolios; identified and resolved $3M in billing discrepancies by cross-referencing route data, contract terms, and invoicing records. (2) Supported the modernization of a legacy zone-based pricing model to mileage-based — recalibrated hundreds of contracts, validated new rates, and built financial models stress-testing cost structures (fuel, labor, track maintenance) against new pricing logic. (3) Updated operational accounting records / balance sheet forecasts in Excel, and built pivot tables to segment revenue performance by lane, route, and account type.

Education

• The University of Texas at AustinBachelor's Degree, Business Economics, Finance
• Università BocconiStudent Exchange Program, Concentration in Business Strategy, Economics, and Managerial Accounting

Similar talent on Pangea

ZZahra Z.AI-Driven Marketing Consultant | Brand Launch, Influencer & Growth Strategy | Web, Content, Ads, AnalyticsSheila H.Growth Marketer & Project Manager | Expert in Email Marketing, Paid ads, Influencer, referrals, Social | ex-founder (exited) of newsletter startupToronto, ONChristopher T.Growth strategist with 17+ years of experience. Driving omnichannel marketing, demand generation, and revenue growth across North America, Europe, and Asia through aligned creative and data teams.Pataskala, OHEdidiong E.Head of Growth and Marketing EMEA | Product Marketing, Brand Management, Performance Marketing, Customer Lifecycle Management, Marketing Automation | B2B and B2C SAAS | Ex. Boomplay, Alerzo, Klasha.London, UK