Zahra Z.

About

I’m a digital marketer who builds brands from the ground up, combining strategy, storytelling, analytics, and AI to turn ideas into scalable growth systems. My work spans brand launches, influencer marketing, content engines, website optimization, and performance testing across web, social, and paid channels. I’ve partnered with fitness, lifestyle, and e-commerce brands to design digital ecosystems that connect emotionally and convert. I specialize in bridging creativity with structure from AI-assisted content workflows and influencer programs to GA4/GTM analytics and Meta/Google campaign strategy. Tools: GA4, GTM, Meta Ads, Google Ads, Wix, Shopify, Airtable, Canva, CapCut, SEMrush. Currently open to growth-focused digital marketing roles or consulting opportunities where strategy, creativity, and data work together. At my core, I’m driven by growth, resilience, and building things that genuinely help people.

Experience

• Influencer & Integrated Marketing · The Many Company2025-05-01 – 2025-10-01

  Lead end-to-end influencer strategy, source aligned creators, pitch content ideas, and repurpose top-performing posts into paid ads across Meta, YouTube, and Google, all structured around full-funnel goals (awareness to conversion). Own PR and gifting campaigns, writing personalized partnership pitches and managing influencer relationships through strategic gifting using branded incentives. Build and deploy branded email campaigns using Airtable-based workflows, supporting new product pushes and increasing site traffic and engagement. Ran targeted email and SMS campaigns using the Initiative platform, aligning content with campaign objectives and coordinating timing with influencer pushes. Act as the bridge between the founders and the external marketing agency, representing the brand in strategy meetings and ensuring business priorities were clearly communicated and executed across all marketing efforts.

• Area Manager (Operation Strategy & Employee Engagement) · Amazon2024-05-01 – 2025-05-01

  Spearheaded daily operations for 50+ associates, driving a 15% boost in throughput through strategic process improvements. Used real-time data via Station Command Center (SCC) to make shift-level decisions that optimized performance. Conducted weekly root cause analysis on labor and productivity, influencing shift-wide strategies and outcomes. Led team coaching on Amazon Leadership Principles, enhancing ownership and agility across front-line roles. Drove cultural change as Engagement POC by organizing monthly events, holiday celebrations, and appreciation days. Partnered with HR and senior leaders to improve workplace morale and foster team connection.

• Marketing And Business Development Associate (Remote) · The Akkaas2020-09-01 – 2024-04-01

  Managed global client accounts and grew lead conversions by 30% through tailored outreach strategies. Developed segmented marketing funnels and built SQL dashboards to visualize marketing performance. Executed A/B-tested email campaigns, improving engagement through data-driven content refinement. Collaborated with creative and product teams to align messaging, brand voice, and GTM strategy.

• Associate Banker Market Extension · JPMorgan Chase & Co.2018-09-01 – 2023-08-01

  Developed strong client relationships by providing tailored financial solutions and servicing 100+ clients daily with empathy and clarity. Played a key role in local event marketing by promoting community banking initiatives. Contributed to maintaining audit-ready workflows, showcasing operational discipline and cross-team collaboration.

• Sales Account Executive · Anthropologie2017-08-01 – 2018-09-01

  Assisted customers with queries in store and online, spearheaded email campaigns by crafting compelling content about new arrivals effectively driving store engagement and sales, planned social media content for marketing purposes, managed returns and processed transactions over the phone and in person. Assigned to determine reduced prices after analyzing returned or damaged merchandise.

Education

• Rutgers Business SchoolDegree in Business and Personal/Financial Services Marketing Operations, Business and Personal/Financial Services Marketing Operations

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