Ari C.

About

Hey! I'm Arianna, but you can call me Ari. I have 8+ years of experience in digital marketing, SaaS, and the creator economy. I 💖 AI and SEO. In my free time, I'm gaming with my wife, vlogging with my cat, or thrifting for your great aunt's duster coat.

Experience

• Senior Growth Marketing Manager · Spoak05-01-2023

  Launched Spoak’s programmatic SEO program, driving 6K organic users/month and 300+ leads/month within 10 months. Designed and optimized landing and funnel pages, achieving conversion rates of up to 12% from organic traffic. Managed six-figure ad budgets across Meta and Google, achieving a 4:1 LTV to CPA ratio while coordinating with agency partners. Communicated pricing changes of up to 50%+ across a 10K+ customer base, ensuring smooth transitions to the new pricing structure. Owned reporting and insights via Google Tag Manager, GA4/GSC, and Amplitude, identifying opportunities to optimize campaigns and setting up the technical infrastructure for performance measurement. Managed email marketing automations and segmentation for B2B and B2C audiences, maintaining 48-60% open rates. For cold leads, maintained a ~35% open rate. Provided website copywriting support as needed and frequently assisted the customer service department, interacting 1-on-1 with customers to enhance their experience.

• Head Of Marketing · Karat Financial07-01-2022 – 12-01-2022

  Led a 4-person team (+ contractors) in executing marketing initiatives, including content creation, events, billboards, UGC campaigns, SEO, partnerships, and PPC. Built and implemented new editorial processes for experimental social media content on TikTok, YouTube, and Instagram Reels, collaborating with top influencers. Directed user engagement strategies to drive subscriber growth of 168% on YouTube, 83% on LinkedIn, and 14% on TikTok. Remotely managed a billboard campaign, generating 40+ million views and 2.6+ million likes across social media platforms.

• Head Of Marketing · PickFu2022 – 07-01-2022

  Oversaw all marketing initiatives and department members, including conference/event marketing, brand marketing, and content marketing, with a focus on e-commerce and gaming. Led marketing site design and SEO efforts as both an individual contributor and manager, resulting in a 4.6% increase in active users, a 10% boost in organic traffic, and 91.2% higher engagement. Reallocated marketing spend, reducing ad expenses by 48% and increasing click-through rates on branded search terms by 13% by shifting focus to leaner, organic strategies.

• Director of Content · Podia11-01-2020 – 01-01-2022

  Directed, executed, and planned key marketing initiatives on and off the company blog, sustaining ~30,000 monthly users independently at the time of departure. Established strategy, training, and procedures for the content team, serving as the "arbiter of quality" for all published content. Managed and executed an evergreen weekly digest, achieving a consistent open rate of 30-40%. Designed, executed, and authored three lead magnets, resulting in a cumulative conversion rate of 51%. Launched various special projects, including virtual summit marketing, landing page creation, technical CMS maintenance, and experimental brand marketing initiatives.

• Lead Content Marketer · Podia05-01-2019 – 11-01-2020

  Scaled the content team to produce 3 long-form (2,500+ words) articles weekly per writer and facilitated monthly guest posts on external blogs. Developed and nurtured relationships with the audience through long-term, multi-touch campaigns focused on acquisition, conversion, and retention. Led content initiatives that increased website traffic from 40,000 to over 100,000 monthly visits, created through a combination of SEO blog and video content. Provided strategic oversight and editing support for the YouTube channel, contributing to a growth of 19K subscribers (as of the time of departure). Managed the hiring, training, editing, and workflow for the content team, including in-house writers, video marketers, consultants, and freelancers.

• Content Marketer/Writer · Podia12-01-2018 – 05-01-2019

  Managed all aspects of content production as a one-person team, including ideation, research, writing, editing, publishing, and post-publishing promotion. Mentored new writers as the team grew, developing the content brand voice, style guide, and processes that evolved into operational guidelines and a content tech stack. Played an instrumental role in growing site traffic from 4,000 to over 40,000 monthly users (a 900% increase) both as a solo content creator and later as the editor of a growing team.

• Freelancer Marketer · Self-Employed08-01-2016 – 12-01-2018

  Worked with various content agencies before specializing in SaaS content writing and content marketing. My favorite client was Podia, my second favorite was a perfume and scent encyclopedia. Provided training on content marketing and SEO to a diverse range of clients, from experienced marketers to small business owners, teaching them how to effectively market their businesses.

Education

• University of BaltimoreCertificate of User Experience Design, Interaction Design / Information Architecture
• University of South AlabamaBachelor of Science - BS, Multi/Interdisciplinary Studies - Biology, Instructional Design, and Psychology

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