Christina Perry

About

Full-stack hands-on marketing leader with 25 years experience. The past 10+ years have been focused on startups—building strategy and executing hands-on in B2B, B2C, SaaS, automotive, healthcare, fintech, and marketplace sectors. Particular expertise in AEO/GEO/LLM visibility, AI-automated workflows.

Experience

• Head of Marketing · PeopleReign10-01-2024 – 03-01-2026

  Led all marketing functions across strategy, brand, content, demand generation, analytics, and revenue operations. Own integrated marketing programs spanning paid, organic, email, social, webinars, live events, thought leadership, partnerships.

• Sr. Manager, Content Marketing · Brigit (acquired by Rent-a-Center)06-01-2024 – 05-01-2026

  Responsible for integrated marketing and content strategy, and user engagement. Created educational articles, weekly newsletters, and digital content. (combination of full-time and contract)

• Head of Content (TRED) / Advertising Manager (Cox) · TRED (Acquired by Cox Automotive)11-01-2021 – 02-01-2023

  Built growth marketing and content functions from early stage for peer to peer car buying and selling marketplace. • Established brand voice and content strategy, generating 45% organic traffic growth and 18% increase in buyer and seller lead conversion rates • Grew newsletter subscribers from ~65,000 to over 1 million (over 4 years, see earlier roles below)

• Marketing Director · TopMarketer01-01-2021 – 05-01-2024

  Director-level marketing leader for 12+ companies across diverse industries, stages, and business models. Built marketing functions from zero and scaled through growth phases. Owned strategy, brand, content, demand generation, lifecycle marketing, product marketing, analytics, and revenue operations. Developed and executed integrated campaigns across all channels. • Recruited, vetted, and added over 300 marketers to our consultant inventory • Increased incoming demand-side SQLs by 30% year over year

• Head of Marketing · Optimity02-01-2020 – 12-01-2021

  Led marketing function and growth for health/wellness and insurtech app. • Defined brand positioning and built baseline demand generation infrastructure • Increased app activations by 35% using various paid and organic campaigns, contests, and educational content

• Communications Director · For Goodness Sake07-01-2019 – 01-01-2020

  Responsible for digital strategy, in-product educational content, ad campaigns,, and communications

• VP of Marketing · Vector (LoadDocs)09-01-2018 – 06-01-2019

  Led comprehensive marketing strategy and execution for B2B SaaS company. • Executed integrated campaign driving 24% increase in pipeline velocity and 20% improvement in marketing-influenced revenue

• Content (Contract) · TREDA08-01-2018 – 11-01-2021

  Continued on a contract basis, producing weekly newsletter, daily social media posts, and miscellaneous content and collateral production.

• Head of Marketing · TRED02-01-2018 – 08-01-2018

  Responsible for growth experiments, conversion rate optimization, blog and newsletter, in-product copy/UX optimization, ad campaigns, ambassador program, media relations, paid and organic social, SEO, partner communications and content/design/production of collateral materials.

• Head of Marketing · Restless Bandit04-01-2016 – 01-01-2018

  Built marketing function from zero for Series A/B startup. Developed integrated GTM strategy and multi-channel campaigns. Ran multiple growth experiments, the most successful of which was an ‘underground’ unattributed newsletter (that ran ads for our product) targeting our ICP that grew subscribers exponentially and significantly boosted MQLs. • Achieved 62% year-over-year growth in MQLs for startup launched from stealth

• Managing Editor, Growth Marketing/CRM · Zenefits (acquired by TriNet)08-01-2015 – 03-01-2016

  Led growth marketing and lifecycle strategy. Optimized email and CRM lifecycle programs and lead gen experiments. • Increased customer activation rate by 24% • Expanded LTV by 20%

• Content Manager · eBay03-01-2013 – 07-01-2015

  Developed global content strategy and marketing programs. Created and distributed 150+ pieces of strategic content, and was lead content strategist developing and launching eBay 2.0, as well as three other key product launches. • Improved engagement metrics by 38%

• Marketing Communications Manager · Intuitive Surgical03-01-2008 – 02-01-2013

  Led healthcare marketing and enterprise client strategy, including product launch of da Vinci Si surgical system. Developed thought leadership and marketing programs targeting institutions and surgeons that positioned Intuitive as an industry authority. • Developed core launch strategy, marketing materials (institution-facing, surgeon-facing, and patient-facing), and procedure guides for 5 new procedures, increasing cardiothoracic and urology service line business by over 35%

Education

• Santa Clara UniversityBachelor of Arts, Communications (Journalism Minor)

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