Ari Messer
Data-driven marketing consultant skilled in B2B growth strategy, content and branding
15 yrs experience · New York, NY · 10-20 hrs/week
About
Experienced co-founder and CMO with a unique combination of qualitative and quantitative skills. I started my career in travel publishing as the industry was just starting to shift online, and spent the next 10 years perfecting B2B marketing with a range of clients. In addition to our success at Littledata, I'm honored to have helped both corporate brands like Orbitz and startups like Agile CRM and Design Pickle accelerate growth with content-driven marketing plans.
Skills
Experience
- Co-Founder & CMO · Littledata11-01-2017
Co-Founded Littledata, contributing to the strategic direction and growth of the company, including growth marketing, content marketing, sales and partnerships. Established the startup as a key component of the modern data stack for the biggest brands on Shopify (eg. Rothy's, Athletic Brewing, Jonathan Adler).
- Marketing Consultant · Various Clients06-01-2009
Consult for a wide variety of B2B clients in Europe and North America, providing sales and marketing expertise to drive business growth. Build editorial plans, oversee marketing strategy and manage content marketing campaigns and inbound sales touchpoints (as well as teams managing these once strategy is in place).
- Investor · TapRm02-28-2021
Invested in TapRm, supporting the company's initiatives and growth.
- Marketing Lead · Preferred Return03-01-2012 – 03-01-2013
Led marketing initiatives at Preferred Return, contributing to the company's marketing strategies and campaigns. Acquired by Carta.
- Editor · Longitude Books03-01-2011 – 03-01-2012
Served as an Editor at Longitude Books, contributing to content curation with sales partners such as Backroads, Lindblad Expeditions and Abercrombie & Kent.
- Communications Manager · Stone Bridge Press06-30-2007 – 11-30-2010
Managed communications at Stone Bridge Press, contributing to the company's external and internal communications strategies.
- Advisor · Pegasus Disputes12-31-2018
Provided advisory services to Pegasus Disputes, contributing to their strategic decision-making.
Education
- Stanford UniversityBachelor of Arts (BA)
- The University of EdinburghMaster of Science (MSc)
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