Aria Varma

About

Why UX Design? It's ability to change lives. Yes, I know, it sounds cliché! - But hear me out. It's not just about the average user; it's about crafting experiences that surprise and delight. As a self-professed puzzle solver before bedtime and a daytime connoisseur of photography, videography, and design, I'm fascinated by how UX design seamlessly blends strategy and creativity.

Experience

• UX/UI Designer · Verticom Group Inc07-07-2022 – 12-30-2022

  ● Redesigned a responsive website portal and created 5+ new SaaS features. ● Created Hi-Fi Mobile and Website Wireframe prototypes for client presentations. ● Conducted A/B testing for the Rinvio iOS App design. ● Collaborated with web developers and stakeholders on new feature site maps based on user research. ● Worked on multiple B2B projects using Figma for App and Website Design ● Planned, created and wrote the microcopy for Rinvio iOS App and Website design for users to navigate through the product. ● Led the UX Design process for a product from conception to launch (0-1).

• Director of Marketing Design and Communication · Kite Vancouver08-01-2019 – 03-01-2020

  ● Created weekly marketing design content for all social media platforms, such as Instagram and Facebook (75+ posts). ● Conducted market research looking at 50+ of competitor’s websites and engagement. ● Led a team of 6 that managed the videography, photography and marketing design campaigns for social media platforms and events. ● Increased online engagement by 38% on Instagram and 42% on Facebook. ● Helped organize and market a Halloween-themed UBC event that raised +15k CAD funding to aid poverty alleviation and give access to tutoring education across all secondary schools in British Columbia.

• UX/UI Design Intern · First Abu Dhabi Bank Research and Innovation Centre06-01-2019 – 08-31-2019

  ● Created and edited marketing videos using Adobe Premiere Pro and iMovie. ● Designed newsletters for automated email-marketing using MailChimp ● Analyzed and processed data obtained from SurveyMonkey to wrangle and clean the data on Tableau and Excel ● Communicated visual development through wireframes, prototypes, research and mockups for clients, and evaluative testing with over 20+ external clients using Excel, Surveymonkey and UserTesting.com.

• UX/UI Design Intern · Mirum Agency06-01-2018 – 08-31-2018

  ● Facilitated the design thinking process, conducting user research and creating wireframes, prototypes, and mockups. ● Iterated on new designs based on client feedback using Figma. ● Conducted social media competitive analysis for local brands across the confectionery industry and created social media content to engage more with users across all media platforms. ● Assisted in the ideation and execution of multimedia content for clients’ social media platforms

• UX Designer & Strategist · BPG09-01-2023

Education

• The University of British ColumbiaBachelor's Degree, Media Studies
• BrainStationBootcamp, UX/UI Design

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