Natasja Berzoini

Natasja Berzoini

Lead UX/UI Designer & Consultant | Designing digital experiences that serve both people and purpose

4 yrs experience · Vancouver, BC · 30-40 hrs/week

About

UX/UI Designer with 5 years of experience in diverse industries, navigating complex ecosystems and blending strategy, design, research, and systems thinking, to craft human-centered and impactful solutions. My project management experience gives me a unique edge: I understand not just what makes great design, but how to bring it to life, navigating constraints, aligning stakeholders, and executing from concept to launch.

Skills

AnalyticsFigmaJourney MappingMiroPrototypingUX StrategyUX researchUsability TestingUser FlowsUser Interface DesignUser PersonasUser ResearchUser-Centered DesignWireframing

Experience

  • UX/UI Designer · Gabba05-01-2019

    - Working on challenging projects for startups and non-profit organizations to solve user problems and support our client's goals, applying different design frameworks. and research methodologies. - I work closely with developers to plan UI handover and implementation. - Created the user research culture from scratch

  • Production/Project Manager · Gabba01-01-2010 – 04-01-2019

    - Managed projects from conception to completion (scoping, financials, recruiting, contract negotiations with external partners, budget management etc.) - Strategized detailed production plans / roadmaps - Coordinated production efforts across tech and creative teams - Played a key role in problem-solving and production optimization

  • UX Strategy & Design Consultant · NBDesign Lab01-01-2024

    I partner with organizations to define digital strategies and create products that balance user needs with business goals. Leading projects from discovery through delivery, I facilitate stakeholder workshops, conduct user research, and translate insights into accessible, high-performing digital experiences. Working closely with cross-functional teams, I streamline workflows, prioritize design initiatives, and align product roadmaps with strategic objectives to drive business growth. Most recently, I redesigned a sustainability nonprofit's content platform using user analytics and improved the information architecture, achieving an 86% increase in engagement, 309% longer sessions, and a 548% boost in conversions.

  • UX Strategy & Design Consultant · NBDesign Lab01-01-2024

    I partner with organizations to define digital strategies and create products that balance user needs with business goals. Leading projects from discovery through delivery, I facilitate stakeholder workshops, conduct user research, and translate insights into accessible, high-performing digital experiences. Working closely with cross-functional teams, I streamline workflows, prioritize design initiatives, and align product roadmaps with strategic objectives. For example, I redesigned a sustainability nonprofit's content platform using user analytics and improved the information architecture, resulting in an 86% increase in engagement, 309% longer sessions, and a 548% boost in conversions.

Education

  • LangaraPost degree, Web and App Design and Development (Design stream)
  • PUCRSPost degree, User Experience Design (Specialization)

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