Ariane Moder

About

Creative strategist with 10+ years of experience leading brand strategy and communications from positioning through execution in fast-growing organizations with strong human-centered impact. Supported the growth of Nightline France during COVID and currently works as a brand consultant with medtech startups and purpose-driven brands. Leads leadership teams to define clear positioning and trusted, target-centered brand communications, and serves as a lecturer at Gobelins School, Paris.

Experience

• Brand Expert (Freelance) · Moder&Co2022

  → Led brand strategy workshops with cross-functional teams (up to 25 participants) to align on positioning and strategic direction → Defined brand positioning grounded in audience research and competitive analysis → Designed scalable brand systems and strategic narratives to support consistency and growth → Advised on key customer touchpoints across the brand journey → Collaborated with senior domain experts (SEO/SEA, editorial, social, UX, development, visual production) to translate strategy into consistent execution

• Brand Lead & Head of Communications · Nightline France2019 – 2022

  → Defined brand positioning as part of the executive board during rapid growth and the COVID crisis → Built the digital mental health communication strategy from scratch (website and social media) → Recruited and led a team of 6 communications professionals → Collaborated with doctors, therapists, and researchers on sensitive public health topics → Managed campaigns with budgets up to $90K and partnerships reaching 2M+ young adults annually → Ensured the physical and digital geographic rollout of local branches across France. → Developed ambassador programs and strategic partnerships, including TikTok France.

• Associated Creative Director · Orchard ID2018 – 2020

  → Introduced methodologies enabling end-to-end brand approaches → Managed client relationships and projects, generating €110K+ in new business → Defined brand objectives and client expectations upstream of execution, in collaboration with product and development teams

• Creative Designer for agencies (Freelance) · Creative Designer for agencies2013 – 2017

  → Contributed to brand identity systems and campaign execution within established strategic frameworks → Developed a strong understanding of production constraints, cross-functional workflows, and large-scale brand deployment for clients such as Nespresso, KPMG, and VINCI

Education

• Gobelins School, ParisLecturer
• Master’s Degree in Visual Communication — With HonorsMaster’s Degree, Visual Communication
• Selective French Preparatory Program (CPGE)Medical School Entrance Exam Preparation, Medical School Entrance Exam Preparation — Ranked 700 / 2,500

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