MJ B.

About

Experienced and enthusiastic data-driven marketing and creative leader. With 13+ years of demonstrated success across a variety of industries, including startups (B2B and B2C), advertising, nonprofits, tech, and education. Digital leader, brand builder, and channel innovator skilled in working across multiple industries with both PE (private equity) backed and public companies. Outstanding track record driving revenue at B2B SaaS companies and facilitating growth utilizing compelling messaging, strategic positioning, and growth strategy. Adept at managing large-scale strategic projects with cross-discipline teams; thrives in fast-paced environments including start-ups. Driven by utilizing business acumen and creative thinking to push brands forward. Key Areas of Expertise: Growth Strategy | Brand Building | Creative Leadership | Digital Analytics | Innovative Solutions | Idea Generation | Targeted Content | Marketing Strategy | Blending Theories and Logic | Team Building. Open to both contract and full-time marketing leadership roles globally with a heightened interest in luxury, fashion, AI, and fintech.

Experience

• Fractional CMO · Private Company2023-06-01 –

  There is not a one size fits all when it comes to a successful growth strategy. But knowing when to say yes and when to say no (or not now) is half the battle. I help global companies drive on brand demand remotely around the globe. I work within growth strategy and marketing, creative and brand strategy.

• Member · Chief2022-04-01 –

  Chief is the private network for executive women which provides access to a vetted executive community and valuable insights. Founded in 2019, Chief is the largest community of senior executive women, representing more than 10,000 companies and 77% of the Fortune 100. Chief has been recognized as one of TIME’s 100 Most Influential Companies and one of Fast Company’s Most Innovative Companies.

• Vice President Marketing, Global Head of Brand and Creative · Medallia2021-07-01 – 2022-06-01

  Led brand marketing strategy and creative studio teams for the global tech company. Joined Medallia while public, to grow our brand leadership and creative reporting to the CMO. Medallia was purchased by private equity giant Thoma Bravo for $6.4 billion and then went private. Medallia provides enterprise feedback management and customer experience software solutions to companies in every business sector. Drove business growth for the global B2B SaaS tech company by defining brand strategy and positioning, developing brand messaging and campaigns, and overseeing performance (creative demand), brand creative, product creative, and all global brand campaigns. Nurtured and managed the global brand in four regions (NORAM, EMEA, LATAM, APACJ). Managed brand partnerships and event experiences with sponsored teams and athletes including Mclaren F1 Racing, Pip Hare Ocean Racing, Moto GP, etc.

• Head of Creative · eharmony2021-01-01 – 2022-01-01

  Online dating app whose aim is to help forge long-lasting relationships. Served as Head of Creative & Creative Director for the brand reporting to the COO & CMO.

• Head of Marketing, Creative and Brand Strategy · Box2021-02-01 – 2021-06-01

  Responsible for all B2B product marketing, creative and brand for the CFP enterprise brand.

• Head of Marketing, Creative, and Brand Strategy · Cloud FastPath2020-03-01 – 2021-02-01

  Served as a member of the senior team in charge of global B2B growth, brand, and product marketing functions for the leading content migration SaaS solution, reporting directly to the CEO. Led phenomenal pipeline growth and rebrand, resulting in the company’s acquisition.

• Marketing Director, Brand & Content · Year Up2019-01-01 – 2020-03-01

  Joined a non-profit whose mission I believed in to lend my brain to the mission. I leaned in where they needed assistance following my work leading growth at startups.

• Chief Marketing Officer & Founder · Startup2016-03-01 – 2019-08-01

  Led marketing and business strategy for an algorithm based ed-tech startup, including multiple large-scale campaigns, content strategy, product marketing, brand, and business development. Held the role of Founder & Chief Executive Officer (approx. 2 years before transitioning to CMO). Successfully exited the startup while simultaneously positively impacting the local community. Developed product marketing strategy resulting in increased revenue; Focus areas within video game design, engineering, and arts based learning while managing a team of 20. I handled fundraising and successfully raised 2M+.

• Consultant (Strategy) · Consultant2012-01-01 – 2019-08-01

  Strategy, Marketing. Retail, Media & Entertainment, Private and Public.

• Creative - Manager · BBH Global2016-01-01 – 2016-01-01

  Seamless, Rubbermaid, Macy’s, Playstation

Education

• Brown UniversityBachelor of Arts (B.A.), Visual Arts & Architecture
• HEC ParisMaster of Business Administration - MBA, Finance
• Central Saint Martins College of Art & DesignDesign & Architecture
• Rhode Island School of DesignDesign & Architecture
• Miami Ad SchoolStrategy

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