Ariel Wells

About

I build marketing systems that work for brains like ours—creative, fast-thinking, neurodivergent, or just plain overwhelmed. With over a decade of experience in digital strategy, project management, and smart automation, I specialize in turning chaos into clarity for women-led and service-based businesses. My approach blends empathy with efficiency—because tools like Flodesk, Zapier, Notion, and HoneyBook are only helpful if they actually help you. Whether you’re a solo founder, OBM, or creative team juggling 14 tabs and 200 tasks, I help you: Simplify client journeys; Automate lead generation & follow-up; Build workflows that support your goals and your nervous system. As a woman in martech and a neurodivergent professional myself, I don’t believe in one-size-fits-all systems. I believe in systems that flex with your life, your team, and your energy. Let’s build the kind of marketing backend that frees you up to do your best creative work—without burning out. This profile also highlights my experience as founder of Mighty Miss Collective (2019–2024) and Digital Marketing lead at NEHMEDIA (2024–present), plus a track record managing complex projects for enterprise clients. I combine hands-on marketing operations with strategic leadership to deliver measurable results.

Experience

• Digital Marketing Account Manager – Pet Resort Marketing · NEHMEDIA2024 –

  Manage 20+ client accounts across pet resorts, B2B, and nonprofit sectors, serving as the strategic lead for digital marketing, reporting, and performance optimization. Oversee multi-channel campaigns delivering 15–25% MoM increases in leads and conversions and 218% YoY growth in call conversions for select accounts. Administer $15K–$25K monthly ad spend across accounts, achieving 12–20% lower CPC and CPA YoY while increasing conversion volume and reducing wasted spend by up to 30%. Drive measurable revenue impact with optimized campaigns generating approximately $960K in potential quarterly revenue. Enhance operational efficiency by overhauling reporting and workflow systems, saving 10–15 hours per month in manual reporting and reducing missed-task rates across teams. Coordinate cross-functional teams to deliver campaigns on time and within scope. Build and present monthly and quarterly analytics reports using Looker Studio, GA4, and CallTrackingMetrics; translate data into actionable strategies. Scale digital reach and engagement for clients.

• Founder, Freelance OBM & DO · Mighty Miss Collective2019 – 2024

  Founded and led freelance operations and digital marketing consultancy for small businesses and creative entrepreneurs, driving revenue growth through strategic marketing, automation, and process optimization. Managed and streamlined operations by implementing project management systems, boosting throughput and ensuring on-time delivery. Improved client marketing performance with targeted campaigns that increased website traffic, social engagement, and lead generation year over year. Increased efficiency and reduced administrative time by implementing workflow automation and CRM/reporting integrations (10+ hours saved per month). Delivered cost savings and ROI improvements through tool-stack optimization, A/B testing, and funnel optimization. Maintained strong client relationships with high retention rates and long-term partnerships.

• Project Manager · MCGAW.IO2022 – 2023

  Managed 10+ concurrent client projects per quarter with budgets ranging from $50K–$250K, including analytics implementations, marketing automation rollouts, CRO initiatives, and website builds. Coordinated cross-functional teams (developers, marketing ops strategists, data analysts, contractors) to ensure alignment with client objectives. Applied Agile and Scrum methodologies to streamline planning and execution, reducing delays and cost overruns and improving project risk management. Established proactive QA and feedback loops, cutting post-launch issues and improving delivery consistency. Boosted campaign performance metrics through feature and integration launches. Maintained high client satisfaction and on-time delivery.

• Digital Marketing Project Manager · Marvel Marketers2021 – 2022

  Managed 8–12 simultaneous enterprise digital marketing campaigns for clients, including Google and YouTube, with large-scale budgets and multi-market scope. Delivered measurable campaign results, driving engagement and lead generation growth and achieving ROI improvements year over year. Improved project delivery efficiency and reduced scope creep and post-delivery issues. Enhanced budget forecasting accuracy and maintained strong client relationships and performance goals.

• Senior Digital Project Manager & Digital Project Manager · Amplified Digital Agency2019 – 2021

  Managed 30+ concurrent digital projects across healthcare, finance, and technology sectors with budgets ranging from $5K–$150K. Implemented Agile and Scrum methodologies to streamline delivery and improve team collaboration. Oversaw project tracking and client communication tools to ensure on-time completion and quality. Conducted proactive risk assessments and mitigations to reduce delays and maintain client satisfaction. Led cross-functional teams and mentored junior project managers; served as primary client liaison for enterprise accounts.

• Media Account Executive & Inside Sales Representative · LEE Enterprises2017 – 2019

  Managed media campaigns across traditional and digital channels, building strong client relationships and delivering marketing outcomes. Supported sales and account management activities, contributing to revenue growth and client retention.

Education

• Ashford UniversityBachelor's degree, PR & Marketing
• Rock Valley CollegeAssociate of Science (A.S.), Physical Sciences

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