Arlin Valera

About

Creative Digital Designer | UX/UI Designer | Brand & Content Specialist. As a creative designer passionate about building brands from the ground up, I have crafted complete visual identities—developing logos, color systems, typography, and brand guidelines—to deliver cohesive digital and print experiences. With experience managing social media and digital advertising campaigns across Facebook, Instagram, LinkedIn, and Google, I seamlessly blend design, strategy, and storytelling to create impactful experiences that resonate with users and drive business growth. Recently, I completed UX Design training at UC Berkeley Extension, further expanding my ability to bridge brand identity, user experience, and digital product design. Additionally, I’ve led freelance branding projects, built comprehensive brand identity manuals, and produced print collateral. Portfolio on Behance: https://www.behance.net/arlinvalera. If you're seeking a designer who unites creativity, strategic thinking, and human-centered design, let’s connect—I’d love to help bring your vision to life.

Experience

• Customer Experience · Balloon Museum World05-01-2025 – 09-01-2025

  Provide excellent guest service by answering questions and guiding visitors.\nAssist guests with retrieving lost items and resolving concerns.\nHelp create a welcoming, enjoyable atmosphere throughout the exhibit.\nSupport smooth daily operations to ensure a seamless visitor experience.\nContribute to a memorable and positive museum visit for all guests.

• Marketing & Content Manager · Hogar Médico05-01-2022 – 03-01-2025

  • Shaped the brand’s identity and established a cohesive online presence.\n• Managed social media content creation across multiple platforms.\n• Contributed to website development and curated product catalogs.\n• Executed advertising campaigns on Facebook and Google Ads.\n• Conducted weekly feedback sessions to refine and improve marketing strategies.

• Graphic Designer and Content Manager · Airbag Technologies01-01-2022 – 01-01-2023

  • Spearheaded operations at an Insurtech startup focused on reducing transit accidents caused by texting, fatigue, and unsafe driver behavior.\n• Created dynamic digital graphics for Instagram, Facebook, and LinkedIn, including stories, reels, posts, and motion assets.\n• Designed impactful print materials for event booths, uniforms, business cards, stickers, and additional collateral.\n• Managed and executed a comprehensive publication calendar.\n• Analyzed monthly strategy performance and set clear objectives for the following month.

• Freelance Graphic Designer01-01-2018 – 01-01-2023

  • Proactively managed diverse freelance projects across multiple industries.\n• Specialized in developing full brand identity manuals, including logos, color palettes, and cohesive social media assets.\n• Designed a wide range of printed materials such as cards, stickers, brochures, menus, and additional branded collateral.

• Graphic Designer · MediaGuruAgency07-01-2021 – 04-01-2022

  • Managed four distinct client accounts, each with unique brand guidelines and strategic objectives.\n• Created engaging graphic designs for Instagram and Facebook while consistently maintaining brand integrity.\n• Produced print materials upon request, delivering high-quality assets tailored to each client’s needs.

• Purchase Department Specialist · Plásticos e Inyectores de Saltillo S.A. de C.V01-01-2019 – 12-01-2019

  • Proactively sourced suppliers to maintain consistent availability of raw materials and services.\n• Conducted regular price evaluations to secure competitive rates while upholding quality standards.\n• Managed negotiations, purchase orders, and follow-ups to ensure seamless procurement processes.\n• Oversaw precise document control to ensure regulatory compliance and maintain accurate records.

• Industrial Designer · Villaggio Creativo06-01-2016 – 07-01-2016

  • Contributed to an international design, communication, and marketing office, collaborating closely with a multidisciplinary team.\n• Led four distinct projects for diverse companies—Reggia di Caserta, Vesoi, Altanus, and Blowhammer—addressing unique brand challenges and delivering effective solutions.

Education

• University of California, BerkeleyBerkeley Extension
• Tecnológico de MonterreyLicentiate degree, Industrial and Product Design
• University of Tampere 1925-2018Bachelor of Business Administration - BBA

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