Arnold Akampulira

About

I have an impressive track record & experience with developing and executing strategies, marketing & communication plans while delivering progressive outcomes in various industries including ed-tech, health-tech and digital startups. I am skilled at managing multiple teams and communication channels such as email, CPC, PR & social media.

Experience

• Head of Marketing · ChapChap08-01-2024

  Delivered positive ROI of 43% from the digital ads campaign run in October 2024 meaning for every $1 we invested in digital ads, we recorded a return of $1.43. Recorded a conversion rate of 9% of leads to customers (from paid ads) over the 3 month period bringing in recurring revenue of over $500k in that period with an improved conversion rate that is slightly below the 12% target but above the conversion rate of 6% from the 3 months prior. Launched the company’s first TikTok ads as part of the marketing team’s A/B testing protocols. This ad delivered 400+ views & engagements over the 1 week of trial & 1 paid-signup of the ChapChap Agent App. Supported the sales, partnerships & project teams to align the onboarding of new partners for the ChapChap Agent App including developing the marketing & communication plans for integrations with the Agency Banking Company (ABC), the ticketing startup, BuuPass & South African international remittance startup, Mukuru.

• Campaign Manager · BrighterMonday Uganda05-01-2023 – 05-01-2024

  Responsible for planning, execution, and success of various types of marketing campaigns, including the campaign strategies, budget management, media outreach, data analysis and reporting. ## 🚀 Grew the marketing revenue by over 113% in the first half of 2023 compared to the same period the previous year by converting high-value clients for recruitment & digital advertising campaigns. 📈 Increased the average revenue per marketing deal by 230% in the first six months of 2023 by managing the rollout of the price adjustment campaign & delivering more core product leads. 🎯 Launched the Job Matching campaign across paid & organic channels to highlight how the brand incorporates artificial intelligence (A.I) into its recruitment products. This campaign achieved 83% of its employer acquisition target and 86% of its job seeker signup target while delivering a x4 ROI in a six week window.

• Marketing Analyst · BrighterMonday Uganda02-01-2021 – 05-01-2023

  Overseeing the company's overall digital & offline marketing strategies as well as managing day-to-day campaigns to grow core metrics & ROI. ## 🔥 Grew the marketing ROI by 135% year on year from 0.67 to 1.58 in 2022 by deploying strategies to nurture & deepen customer relationships through closer team collaboration & utilizing user data to unlock and grow their lifetime value. 🎯 Increased the overall marketing revenue contribution (direct & indirect) by over 68% year on year while reducing the spend by almost 28% therefore achieving more efficiency in 2022. ⚡ Improved the lead to deal conversion rate to 29% from 21% the year before as a result of an improved lead-generation strategy which resulted in the team optimizing the best lead sources and channels.

• Digital Media Strategist · Nexus International University04-01-2020 – 08-01-2021

  Providing efficient coordination & management of the university’s digital marketing platforms including social media, email marketing & website optimization through organic SEO improvements & digital advertising. ## 🚀 Successfully launched the university’s digital advertising campaigns across Facebook, LinkedIn & Google ads for the two intake cycles managing to generate over 1k signups from potential students and reducing the cost per lead (CPL) by average of 65% on Facebook & 15% on LinkedIn. 🔥 Grow the brand’s awareness metrics on social media especially on Facebook where we generated over 3.7 million impressions in just over 7 months across 32 developed and executed ad campaigns in 2020. 🤼 Structured the marketing team across different channels including email, web optimization & social media and mentor the team to handle the channels during our coordinated campaign executions.

Education

• LinkedIn LearningCertificate in B2B Go-to-Market Strategy, Go-to-market strategies
• LinkedIn LearningCertificate in Advanced Consumer Behavior, Behaviorism
• Law Development CenterDiploma in Law, Commercial Law
• Google Analytics AcademyAdvanced Certificate in Google Analytics, Analytics
• Makerere University Business SchoolBachelor's Degree in HR & Business, Human Resource Management

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