Roxanne Brown

About

My core skills include strategic planning and execution, paid media management, social media growth, and content strategy. I have a proven track record in increasing website traffic, expanding social media audiences, and generating significant revenue through targeted campaigns. Notably, I achieved a growth of over 350,000 followers on social media platforms and secured 1.5 million monthly impressions on LinkedIn, underscoring my ability to drive brand engagement and authority in the digital space.

Experience

• Senior Social Media Manager · FreelanceInvalid date

  Working on various eCommerce, food, and international shipping projects. Recognised as having work that consistently exceeds set benchmarks, demonstrating a proven ability to deliver impactful results across multiple industries. 𝐄𝐧𝐡𝐚𝐧𝐜𝐞𝐝 𝐁2𝐁 𝐋𝐞𝐚𝐝 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧: Strategically developed and executed organic and paid campaigns, significantly increasing B2B leads and driving substantial business growth. 𝐄𝐱𝐩𝐚𝐧𝐝𝐞𝐝 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐏𝐫𝐨𝐟𝐢𝐥𝐞 𝐑𝐞𝐚𝐜𝐡: Achieved a remarkable increase in a business's LinkedIn profile followers, growing the audience from 6K to 50K. This expansion significantly improved the company's online presence and engagement within its industry. 𝐁𝐨𝐨𝐬𝐭𝐞𝐝 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐈𝐦𝐩𝐫𝐞𝐬𝐬𝐢𝐨𝐧𝐬: Successfully raised a business's LinkedIn profile impressions from 11K to 100K through targeted content strategies, resulting in increased visibility and brand recognition.

• Marketing Manager · Friday Media Group12-01-2020

  Currently overseeing a diverse portfolio of marketing initiatives, including Paid Media, Organic Social, Content Strategy, and Website Conversion, targeting both B2B and B2C markets. Furthermore, leading and mentoring a dynamic team of marketing professionals for a multi-faceted business marketing platform. 𝐈𝐧𝐜𝐫𝐞𝐚𝐬𝐞𝐝 𝐖𝐞𝐛𝐬𝐢𝐭𝐞 𝐓𝐫𝐚𝐟𝐟𝐢𝐜 & 𝐉𝐨𝐛 𝐀𝐩𝐩𝐥𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬: Successfully increased website traffic to 200,000 visits within six months by optimising SEO strategies, enhancing user experience, and implementing targeted content marketing. Additionally, refined the recruitment funnel and leveraged targeted advertising to secure 10,000 job applications in the same period. 𝐄𝐱𝐩𝐚𝐧𝐝𝐞𝐝 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐏𝐫𝐞𝐬𝐞𝐧𝐜𝐞: Grew social media audience by over 350,000 followers in 12 months through data-driven content strategies, consistent engagement, and strategic influencer partnerships. This expansion significantly enhanced brand visibility and follower engagement across multiple platforms. 𝐑𝐞𝐯𝐞𝐧𝐮𝐞 & 𝐋𝐞𝐚𝐝 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧: Consistently generated £35,000+ in monthly B2B revenue through targeted email marketing campaigns, leveraging segmentation, personalised messaging, and performance analytics. Additionally, increased inbound leads by 25% in one month through strategic market analysis and creative content strategies, contributing directly to business growth.

• Digital Marketing Executive · The Halo Tech Group11-01-2019 – 11-01-2020

  Appointed to work for a sales driven B2B business that specialised in telecommunication solutions. Responsible for enhancing the business's online presence whilst driving revenue. 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Effectively managed the company's social media channels, crafting engaging content and implementing strategies that significantly increased brand visibility and audience engagement. 𝐒𝐡𝐨𝐩𝐢𝐟𝐲 𝐎𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐬: Oversaw the company's Shopify platform, ensuring seamless eCommerce operations and optimising the customer experience to boost sales and retention. 𝐎𝐦𝐧𝐢𝐜𝐡𝐚𝐧𝐧𝐞𝐥 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐈𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧: Successfully orchestrated and executed omnichannel marketing strategies across CRM, ESP, and CMS platforms, driving conversions and enhancing the customer journey.

• Director - Organic and Paid Social Media · Insta Ads LTD09-01-2012 – 01-01-2017

  Led strategic partnerships and client collaborations to enhance brand messaging and drive impactful results. Excelled in managing advertising initiatives, from concept to execution, ensuring optimal return on investment (ROI) through customised marketing strategies. Consistently monitored and analysed campaign performance, providing data-driven recommendations to align with and exceed client objectives. 𝐇𝐢𝐠𝐡𝐥𝐲 𝐄𝐧𝐠𝐚𝐠𝐞𝐝 𝐒𝐨𝐜𝐢𝐚𝐥 𝐍𝐞𝐭𝐰𝐨𝐫𝐤𝐬: Spearheaded the growth and management of highly engaged social media networks, successfully building a follower base exceeding 2 million. 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐚𝐧𝐝 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Developed and executed targeted content strategies that significantly boosted audience interaction and brand loyalty, enhancing online presence and community engagement. 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬: Designed, launched, and optimised high-profile advertising campaigns for globally renowned brands such as Daniel Wellington and FashionNova, driving impressive results. 𝐁𝐞𝐬𝐩𝐨𝐤𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Delivered tailored marketing solutions that consistently exceeded client expectations, contributing to substantial growth in brand visibility and sales performance.

Education

• CIM | The Chartered Institute of MarketingCourse, Google Analytics 4 (GA4)
• CIM | The Chartered Institute of MarketingLeadership Skills for New Managers, Leadership and Management
• CIM | The Chartered Institute of MarketingSearch Engine Marketing (SEM) Principles
• CIM | The Chartered Institute of MarketingCertificate in Professional Digital Marketing
• CIM | The Chartered Institute of MarketingCourse, Facebook Advertising

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