Artem Gorodetskiy

About

Experienced UX/UI/Product Design Director with a demonstrated history of working in the internet industry. Skilled in Web Design, Figma, CX, UX, UI and Marketing. Extensive experience in product design, branding, and marketing strategy across multiple industries. Known for leading cross-functional teams to deliver high-quality design products.

Experience

• Marketing Director · Triciti06-01-2023

  - Built the brand from the ground up, including logo design, visual identity, brand guidelines, website, and all core marketing materials - Designed and produced a wide range of digital and print assets for web, social, email, and sales enablement - Managed end-to-end ad campaigns and coordinated targeted email marketing initiatives to support growth goals - Planned, scheduled, and executed content for social media platforms, including paid and organic campaigns - Collaborated with cross-functional teams to ensure brand consistency across product, marketing, and partnerships - Helped define the tone and visual style of the brand across all touchpoints, from investor decks to customer-facing assets

• Art Director · After, Inc.08-01-2021 – 08-01-2023

  - Owned the full design process across multiple B2B and B2C platforms, from early product strategy to final implementation - Led the redesign of the company’s core SaaS platform, improving usability and conversion through iterative UX research and testing - Directed brand evolution, including visual identity, messaging, and creative direction across all customer-facing channels - Collaborated with cross-functional teams: engineering, product, marketing, and customer success to build cohesive user experiences across web, mobile, and dashboard tools - Designed and developed responsive interfaces and component libraries, ensuring consistency, scalability, and performance across products - Played a central role in marketing strategy, translating growth goals into high-performing landing pages, campaigns, and creative assets - Led user testing and continuous experience optimization, using data and behavior tracking to inform design decisions - Built a clear analytics pipeline with key KPIs, using tools like GA, Hotjar, SemRush to track engagement and inform product direction

• Founder and Art Director · AG.digital2011 – 2022

  - Led a cross-functional team of 30 designers, developers, project managers and testers to concept, build, and launch digital products from scratch - Built brand identities for clients from the ground up, including logos, visual systems, websites, pitch decks, and marketing materials - Oversaw the design and promotion of B2B and B2C digital products, ensuring strong market fit and user-focused experiences - Directed the creation of digital and print assets for product launches, sales campaigns, and investor communications - Managed and executed advertising campaigns and email marketing initiatives to drive growth and user engagement - Planned, scheduled, and published social media content across platforms, coordinating both organic and paid campaigns - Collaborated closely with partner teams, agencies, and external stakeholders to ensure seamless project delivery and post-launch support - Developed design systems and scalable workflows to maintain visual and functional consistency across products - Participated in client strategy, business development, and growth planning efforts for both internal and client-facing projects

• Creative Director, UX/UI engineer · Got IT Digital Media LLC2016 – 12-01-2017

  Part time Design and Art Director at a web design and development company in Chicago, IL.

• Design and UX/UI Team Lead · PNage2015 – 09-01-2016

  Part time Web and Graphic Designer at a branding company in Chicago, IL.

• Web Production Specialist · Thomson Reuters10-01-2012 – 06-01-2014

  - Designed and maintained UI components and user flows for web-based legal tools used by law firms across the globe - Collaborated with product managers, developers, and legal experts to create intuitive experiences for document review, case research, and workflow management - Contributed to internal design systems and helped standardize UX patterns across legal research and compliance platforms - Worked in an agile environment, balancing user needs with business priorities and technical constraints - Conducted user research and feedback sessions with attorneys and legal assistants to guide product decisions - Helped simplify complex legal processes through thoughtful interaction design and user-centered thinking

Education

• Parsons School of Design - The New School
• Tomsk State University of Control Systems and RadioelectronicsBachelor of Arts (B.A.), Computer graphics and web-design

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