Ashley Mauzy

About

Hello! I’m Ashley, and I’m a marketing professional with five years of experience in copywriting, SEO, paid search, and organic and paid social media strategy in a wide variety of industries. I am currently working as a Web & Social Media Specialist at a B2B fintech. In this role, I am responsible for managing all social media channels, executing Google Ads, SEO, and creating and publishing website content.

Experience

• Web & Social Media Specialist · B2B Fintech01-01-2025

  Manage and publish content across Raistone’s website and social media channels, ensuring alignment with campaigns and GTM initiatives. Track and analyze performance data including traffic, engagement, and conversions, delivering insights through monthly reports. Ghostwrite thought leadership content for executives to boost brand authority on LinkedIn. Collaborate with cross-functional teams to support product launches and digital storytelling efforts. Implement SEO, CRO, and Google Ads strategies to improve visibility, user experience, and lead generation.

• Digital Marketing Associate · B2B Fintech11-01-2022 – 01-01-2025

  Created SEO-optimized landing pages, blogs, and ad content, leading to a 182% increase in website traffic. Managed social media content and paid campaigns, resulting in a 93% increase in follower count. Developed sales collateral, case studies, and presentations to support product positioning and sales enablement. Conducted performance analysis for digital campaigns, identifying areas for improvement across ads and web UX.

• Marketing Content Creator · Marketing & Advertising Agency05-01-2022 – 11-01-2022

  Wrote SEO-focused blog, web, and social media content across diverse client industries. Conducted keyword research and SEO gap analysis to inform ongoing content strategy. Designed promotional materials and flyers to support events and marketing campaigns. Helped develop brand stories and visual guidelines for new client accounts.

• Marketing Coordinator · Marketing & Advertising Agency04-01-2021 – 05-01-2022

  Oversaw social strategy and reporting, including 191% Instagram and 57% LinkedIn audience increases for a healthcare client. Created SEO-focused blog and website content to support organic traffic growth. Produced brand stories, newsletters, and marketing collateral for campaigns. Led competitive analyses to shape clients' digital strategies.

• Marketing & Communications Assistant · Marketing & Advertising Agency08-01-2020 – 04-01-2021

  Supported SEO and social media efforts through research, content creation, and performance reporting. Wrote blog and social copy optimized for reach and engagement.

Education

• University of Central FloridaBachelor's Degree, Communication

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