Briannah Cowan

About

Creative and detail-oriented content professional with experience executing high-impact digital content across social platforms. Skilled in translating brand voice into clear, engaging content that builds trust and drives meaningful audience connection, with a strong background in content strategy, community engagement, and performance optimization.

Experience

• Digital Marketing Specialist · Natural Beauty Aesthetics03-01-2025 – 08-31-2025

  Developed and managed a multi-month content calendar to align with promotions, events, and seasonal campaigns, ensuring consistent brand messaging. Increased social media engagement by prioritizing high-performing content formats, shifting from static graphics to real client photos and reels. Coordinated and promoted major events, including a product launch with $100K revenue potential, handling RSVPs, digital marketing, and in-person support. Tracked and analyzed KPIs to inform content adjustments, audience targeting, and ad strategy. Managed direct audience communication through DMs and comments, fostering trust and increasing engagement.

• Content Manager · Fora Travel09-01-2023 – 10-31-2024

  Increased website traffic through SEO-optimized content and strategic content curation. Created and implemented content strategies in collaboration with the editorial team, leading to a significant boost in audience engagement. Streamlined the content production process, reducing turnaround time by 80%. Oversaw the creation of multimedia content, ensuring alignment with brand voice and identity.

• Affiliate Marketing Manager · Sleepyhead USA02-01-2023 – 09-30-2023

  Managed affiliate marketing partnerships by recruiting and onboarding affiliates to enhance brand visibility. Supported affiliates to drive traffic and conversions, ensuring alignment with brand goals. Monitored campaign performance and analyzed key metrics to optimize strategies for improved ROI. Supported email marketing efforts, assisting with campaign coordination and messaging alignment.

Education

• East Carolina UniversityB.S. in Communications (Cum Laude), Communications (concentration in Media Studies)

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