Ashutosh Lall

About

With a background in business and economics from California State University-Fullerton, I have gained valuable experience in growth marketing and product management. As a Growth Marketing Manager at Okta, I drive marketing campaigns and strategies to support company growth. Previously, at McAfee, I led the adoption of multi and omni channel capabilities across consumer marketing teams, increasing marketing campaigns by 5x over 2020. My experience also includes working as a student assistant at Associated Students, Inc.- CSUF, managing customers and creating entertainment events. Additionally, I have analyzed prescription data for pharmaceutical companies and advised derivative strategies for trading portfolios. My skills include data analysis, forecasting, and utilizing tools like Tableau and Salesforce to create analytics reports. I am passionate about leveraging data-driven insights to drive marketing strategies and support business growth.

Experience

• Growth Marketing Manager · Okta05-01-2022

  As a Growth Marketing Manager at Okta, responsible for driving marketing campaigns and strategies to support company growth.

• null · McAfee11-01-2019 – 05-01-2022

  As the product owner for mobile messaging at McAfee, led the adoption of multi and omni channel capabilities across consumer marketing teams. Increased marketing campaigns by 5x over 2020 by streamlining trainings, feedback loop and support. Managed the messaging tool and performed user interviews with vendor. Created messaging focused analytics charter to drive support for marketing in their campaign needs. Owned the creation of 5 tableau dashboards which led to faster insights and decisions for product and marketing teams. Championed the objective to use data driven segmentation like RFM, machine learning to understand our users better. Served as the main product critique in analyzing end-to-end flows in consumer products across Windows, Web, Android and iOS. Conducted user surveys and user interviews to gauge customer satisfaction, NPS and feature adoption.

• null · Associated Students, Inc.- CSUF08-01-2016 – 12-01-2018

  Worked as a student assistant at Associated Students, Inc.- CSUF, managing customers and participating in the creation of entertainment events in a gaming floor for students. Created reports and analytic dashboards to categorize the flow of students in the campus. Managed employees and trained staff in the use of business systems analysis and computers.

• null · BizInsights Inc06-01-2017 – 08-01-2017

  Analyzed prescription data for eleven pharmaceutical companies to understand patterns between companies and a list of 300 prescribing physicians. Forecasting techniques were used to predict demand curves for various products. Developed a forecasting tool in Excel and facilitated representatives to improve their targeting procedures by 25%. Utilized Microsoft Excel, Tableau and Salesforce to create analytics reports for representatives.

• null · Private Clients02-01-2015 – 12-01-2015

  Advised derivative strategies for trading portfolios thereby increasing overall returns by 11% over a 6-month period. Employed quantitative research in developing VaR models based on risk sensitivities and market data; utilized Monte Carlo VaR method, determining cumulative risks for portfolios as a 3% one-month VaR of 2%.

Education

• California State University-Fullerton, Mihaylo College of Business and Economics
• California State University-Fullerton, Mihaylo College of Business and Economics

Similar talent on Pangea

Sandra T.Experienced Marketing Manager Specializing in Digital Marketing, Event Planning, Demand Generation, Operations, and Program/Project ManagementSan Francisco, CAHumby C.Growth Marketing Leader | Data-Driven StrategistUnited StatesTina L.Director of Marketing | Growth Strategy & Brand Storytelling (10+ Years)Bethlehem, PAChristine S.Growth-Focused Marketing Leader | Strategic Relationship Developer | Builder of Teams, Programs & Pipeline | Entrepreneurial, Hands-On Operator | Data-Driven ROI Optimizer