Humby Chu

About

With a robust background in marketing and information systems, I have honed my expertise through diverse educational pursuits at California State University, Fullerton, Santa Monica College, and UC Irvine. My career spans over a decade, marked by strategic roles in growth and digital marketing. Currently, I lead growth marketing at Home Organizers, Inc., where I drive brand visibility and customer acquisition. Previously, I directed marketing initiatives at Aventon and Hello Moon, enhancing market reach and customer engagement. My tenure at Amazon as a Senior Digital Marketing Manager involved optimizing digital campaigns for revenue growth. At The Walt Disney Company, I developed search marketing strategies and led paid search campaigns, significantly boosting customer engagement. My journey began as a Marketing Analyst at ValueClick and as an Internet Marketing Consultant, where I provided strategic insights to enhance online marketing efforts. My career reflects a commitment to leveraging data-driven strategies for impactful marketing outcomes.

Experience

• Director of Growth Marketing · Home Organizers, Inc.11-01-2023 – 04-01-2025

  Led growth marketing strategies to enhance brand visibility and customer acquisition.

• Director of Growth Marketing · Aventon05-01-2023 – 10-01-2023

  Directed growth marketing initiatives to drive sales and expand market reach.

• Head of Growth Marketing · Hello Moon04-01-2022 – 09-01-2022

  Oversaw growth marketing efforts to increase customer engagement and retention.

• Sr. Digital Marketing Manager · Amazon12-01-2018 – 04-01-2022

  Managed digital marketing campaigns to optimize online presence and drive revenue.

• Acquisition Marketing Manager, Search · The Walt Disney Company08-01-2017 – 11-01-2018

  Developed and executed search marketing strategies to enhance customer acquisition.

• Customer Engagement Manager, Paid Search · The Walt Disney Company05-01-2016 – 07-01-2017

  Led paid search campaigns to boost customer engagement and brand loyalty.

• Search & Social Media Analyst II · The Walt Disney Company06-01-2014 – 04-01-2016

  Analyzed search and social media data to inform marketing strategies.

• Search & Social Media Analyst · The Walt Disney Company06-01-2013 – 05-01-2014

  Conducted analysis of search and social media trends to support marketing initiatives.

• Marketing Analyst · ValueClick08-01-2012 – 06-01-2013

  Provided insights and analysis to support marketing strategies and campaigns.

• Internet Marketing Consultant · Freelance09-01-2009 – 08-01-2012

  Offered consulting services to improve online marketing strategies for various clients.

Education

• California State University, FullertonMarketing & Information Systems
• Santa Monica CollegeComputer Science & Programming
• UC IrvineComputer Science

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