Asma Rathod

About

With a Bachelor of Arts in Communications and Media Arts from Marymount Manhattan College and a Product Design degree from Flatiron School, I have cultivated a diverse skill set in UX research, design, and operations. Currently, I serve as a UX Researcher and Designer at Telca, where I lead projects to enhance user interfaces and experiences. Previously, I worked at Therefrom, applying user research methodologies to improve social platform usability. My experience also includes roles as an Event Support Coordinator at The Inception Company, Communications Coordinator at Healthcare Strategies, Inc., and Marketing Coordinator at Towne Book Center & Cafe. My expertise spans user research, design prototyping, event coordination, and marketing, with a proven track record of improving user engagement and operational efficiency.

Experience

• UX Researcher and Designer · Telca03-01-2024

  - Led project for subsidiary Call on the Go, focusing on redesigning for an intuitive user interface and seamless user experience for automatic dialing. - Conducted usability studies and heuristic evaluations to identify user pain points and features to prioritize. - Collaborated with developers to ensure design feasibility and implementation consistency across platforms. - Utilized Figma and Adobe XD to prototype and test the platform.

• Operations and Design · Therefrom12-01-2022

  - Applied user research methodologies including usability testing, user interviews, and surveys to inform layout, navigation, and improve overall usability of our social platform. - Collaborated with developers to conduct design workshops and incorporate user feedback to the platform, ensuring feasibility and alignment with stakeholder and business objectives. - Created deliverables (user personas, journey maps, etc.) to convey user demographic and their pain points. - Utilized Figma and FlutterFlow to prototype and test the platform.

• Event Support Coordinator · The Inception Company09-01-2020 – 04-01-2022

  - Utilized organizational skills to coordinate and host web-events showcasing various pharmaceutical products. - Provided prompt, effective support for registration and audio-visual difficulties during events, resulting in a 20% reduction in technical issues reported. - Generated detailed event reports analyzing attendee engagement and feedback, facilitating future event planning and improving overall event effectiveness.

• Communications Coordinator · Healthcare Strategies, Inc.06-01-2021 – 11-01-2021

  - Produced and facilitated educational modules on membership and benefit information for webinars attended by Board Members and union members, resulting in a 15% increase in member engagement. - Established and coordinated flu clinics in collaboration with local pharmacies, overseeing union staff members in administering vaccinations to over 500 members annually, contributing to community health initiatives. - Oversaw the appeals process for member benefit reimbursement, reducing processing time by 20% through streamlining activities from claim receipt to decision letter issuance.

• Marketing Coordinator · Towne Book Center & Cafe09-01-2020 – 04-01-2021

  - Facilitated author event campaigns, designing promotional graphics for social media and website, resulting in a 25% increase in event attendance. - Created and executed 3 email marketing campaigns per week on Mailchimp to promote the store's products and offers, resulting in a 30% increase in online sales. - Managed daily social media posts to actively promote the brand to the community and build clientele, leading to a 20% growth in social media following and engagement.

Education

• Flatiron SchoolProduct Design
• Marymount Manhattan CollegeBachelor of Arts - BA, Communications and Media Arts

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