Nicole Farigo

About

Hey there! I'm a passionate UX/UI Designer on a mission to create amazing digital experiences. With a background in B2C SaaS and B2B AI applications, I love blending innovation with user-centric design to make every interaction a delightful journey. Technical Skills ️ From wireframes to developer hand-offs, I've got it covered: Wireframe, Prototype, UI/Visual Design, Interaction Design, and more. Research Skills I dig deep into user needs: User Research, Data Analysis, Persona Development, and more to ensure a tailored user experience. Soft Skills I'm not just about pixels; I bring effective communication, empathy, an open mind, critical thinking, collaboration, and more to the table. Let's connect and chat about crafting some awesome digital experiences! #UXDesign #UIDesign #Innovation #UserExperience Feel free to drop a message for a chat or collaboration! ️

Experience

• UX/UI Designer · Flexie03-01-2024

  ● Coordinate end-to-end UX/UI processes for a B2B desktop application, including prototyping, wireframing, and user testing, leading to a 30% improvement in user satisfaction and a successful developer hand-off. ● Participate in project ideation and redesign, enhancing the dashboard and rating system, and achieving design objectives with a 25% increase in user engagement; adopted Agile methodologies to boost project efficiency by 20%. ● Conduct prototype sessions, while actively collaborating with key stakeholders throughout the design process, and meticulously compile detailed reports to ensure alignment of designs with stakeholder expectations and user needs. ● Adopt Agile methodologies to streamline project workflows, increasing efficiency by 20%, and fostering collaboration among cross-functional teams to ensure timely delivery of UX/UI initiatives and meet business objectives. ● Facilitate user feedback sessions to inform design iterations, while also coordinating the creation of a comprehensive style guide to maintain a cohesive visual identity across all project deliverables.

• UX/UI Designer · Alofa10-01-2023 – 03-01-2024

  ● Design and develop seamless onboarding and login screens specifically tailored for the management interface within a B2C SaaS desktop dating application, resulting in a user-friendly and captivating experience for users. ● Ensure consistent alignment with the client's branding throughout the desktop design process, while maintaining coherence and recognition of Alofa's visual identity and its mobile application. ● Integrate Agile practices to iteratively refine the desktop dashboard, enhancing collaboration among teams and reducing development time by 20%. ● Introduce a user-friendly authentication mechanism, enhancing security and decreasing login errors by 30%, leading to improved user satisfaction. ● Assist in the creation of intuitive and user-friendly admin panels or dashboards for backend users, enabling efficient data visualization, management, and system configuration within the dating platform application.

• UX/UI Designer · Tenali AI01-01-2023 – 11-01-2023

  ● Implement end-to-end UX/UI processes for a B2B AI SaaS mobile app, including prototyping, wireframes, and redesign, resulting in a 20% improvement in user engagement and a 15% reduction in user drop-off rates. ● Engage in project ideation, collaborate on prototypes, wireframes, and redesign initiatives, conduct UX research, and provide steadfast team support, resulting in achieving goals for our design. ● Conduct over 15 user prototype sessions with Lookback, ensuring designs met stakeholder expectations and user needs, leading to a 30% improvement in user satisfaction ● Utilize Agile methodologies to engage cross-functional teams and prioritize features, reducing time-to-market for new features by 40% through efficient iteration cycles. ● Collaborate on the redevelopment of a unified style guide (typography, logo, color scheme, layout, grid, etc.) and mood board, ensuring a consistent visual identity for users. ● Advocate for adopting AI-driven solutions while ensuring ethical design practices, transparency, and user control within the AI assistant's functionalities.

• Client Associate Management · Coleman Research05-01-2022 – 2024

  ● Create client needs assessment while employing user research methodologies to assess client requirements and preferences, ensuring a comprehensive understanding of their expectations for an optimized client experience. ● Develop and execute client-centric strategies to enhance client interaction, applying communication best practices, flexibility, personalization, and a seamless experience for engaging and user-friendly interaction between users. ● Facilitate stakeholder engagement by leading effective communication and stakeholder management techniques, fostering engagement and collaboration between clients and experts. ● Identify pain points and areas for improvement, implementing solutions that reduced client industry request turnaround times by 20%, leading to a more satisfying experience. ● Collaborate with professionals across various domains, sharpening skills in effective communication and stakeholder management, contributing to a 15% increase in project efficiency.

• Product Designer · Liv Up05-01-2019 – 05-01-2022

  ● Design and optimize key growth areas, including customer acquisition, conversion, and retention, resulting in a 25% increase in user engagement and a 15% boost in subscription rates. ● Conduct user research, using quantitative and qualitative data to uncover behaviors, pain points, and motivations, driving design decisions that improved customer satisfaction by 20%. ● Collaborate with Product Managers to test hypotheses through A/B testing, optimizing design strategies that boosted conversion rates by 30% and user satisfaction by 10%. ● Develop wireframes, prototypes, and high-fidelity designs with a user-first approach, reducing drop-off rates and enhancing the overall user experience. ● Partner with Engineering and QA to ensure design integrity and technical feasibility, leading to successful product launches with high adherence to original specifications.

• Au Pair · Cultural Care Au Pair03-01-2017 – 03-01-2019

  ● Execute interactive and age-appropriate activities for children to enhance engagement and development, applying user-centered approaches to create enriching experiences. ● Employ empathy and user-centric methodologies to tailor childcare practices, ensuring a personalized and nurturing environment for each child under care. ● Utilize adaptable communication strategies to effectively engage with children of varying ages and needs, fostering clear and accessible interactions for better understanding and cooperation. ● Interact in cross-cultural interactions with diverse families, employing effective communication and cultural sensitivity to create inclusive and harmonious environments. ● Exercise organizational skills to manage childcare duties efficiently, task prioritization, ensuring seamless execution of responsibilities while maintaining a conducive environment for children's growth and development.

Education

• Southern New Hampshire UniversityBachelor of Business Administration - BBA, Finance, General
• Seattle Central CollegeAssociate's degree, Business Administration and Management, General
• University of PennsylvaniaCertificate, Business Strategies for Social Impact
• Yale UniversityCertificate, Financial Markets
• AvocademyBootcamp, UX Design/UX Foundations

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