Astrid van Essen

About

I help brand & business owners to build and grow brands in meaningful ways, both on and off the Amazon platform through a unique blend of creativity and analytics. ​I'm using this skill set to understand target audiences and develop creative solutions that meet their needs. Driving growth, profitability, and brand equity across platforms.

Experience

• Senior Brand Manager · Cinchona04-01-2021

  Successfully managed a £2 million product and brand portfolio and played a key role in shaping the brand identity and experience across a £10 million portfolio. Committed to enhancing brand visibility and driving new-to-brand sales, focused on fostering customer loyalty and encouraging repeat purchases. Worked across a portfolio of brands in 7 categories and 7 global markets, with a focus on driving brand growth and success on and off Amazon. With expertise in branding, strategic marketing, visual identity development, and data analysis, leveraging these pillars to achieve business objectives. Through close collaboration with the wider team, including Operations, Supply, Finance, and PPC, driving cost efficiencies and aiming for increased profitability.

• Head Of Client Services · Huge LDN05-01-2019 – 05-01-2020

  Led and restructured the Client Services team of 4 to develop best practices in client servicing with a hands-on approach to their training, development and success Capitalised on upsell opportunities with new and potential customers and converting business opportunities driving revenue growth in existing key accounts. Led a cross-functional team to successfully launch a luxury brand's e-commerce website resulting in >150K in additional work and revenue streams. Building and solidifying strong client relationships through influential informed advice Reviewed repeated issues within operations and business management to solve problems and improve company outcomes. Categories: Luxury Fashion & Retail, Games, Platforms (Google), Finance

• Associate Partner & Studio lead · IBM iX11-01-2018 – 05-01-2019

  Utilised creative digital production expertise to drive new eCommerce and Business Transformation initiatives, elevating the quality of creative output. Streamlined the delivery of services and projects (new and existing clients) and improved communication resulting in a smoother and faster delivery of projects. Developed new business opportunities for existing clients, by conducting competitor and market research, leading to stronger relationships and increased GMV. Collaborated closely with clients and partners to help deliver a wide range of services across Digital Product Design, Customer Experience, Program Management, and Operations Management with a focus on driving organisational improvements and cost reductions. Categories: Automotive, Industrial, Energy, Banking

• Managing Director · MediaMonks LDN12-01-2013 – 07-01-2018

  Generated and achieved regional revenue goals, exceeding targets within company growth strategies - Exceeded revenue target by 21% in 2017. Achieved this through strategic market analysis and remaining agile in a changing and competitive market. Increased margin by minimising costs and focusing on profitable and strategic services e.g. Platform builds and content creation (video). Tailored strategic planning and business development to focus on revenue growth via upselling and expansion Improved client satisfaction - across both agencies and brands- which led to retained relationships and repeat business. Led successful organisational change resulting in a fully transformed client portfolio, with 90% of revenue derived from direct-to-brand collaborations, compared to 50% and 20% in previous years. Effectively managed team performance by acknowledging achievements and pinpointing areas for improvement. Restructured the cross-functional team, which led to exponential growth and global expansion of a 250K client. Supported the CEO in setting up MediaMonks Dubai while running the UK business. Providing customers with outstanding service, extending relationships for future business opportunities. Cultivated strong work culture and high standards to drive employee retention and performance. Maintaining operational excellence as well as the signature MediaMonks culture. Categories: FMCG, Automotive, Beverage, Health, Food, Travel, Platforms (Netflix, Google, Amazon)

Education

• University of Groningen & University of FribourgBachelor's Degree, Law

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