Sofia Tejera Moran

About

With over five years in the marketing industry, I have honed my expertise in brand management and campaign execution. My experience includes leading comprehensive marketing strategies, coordinating with agencies, and overseeing on-set production to ensure impactful 360° campaigns. Passionate about creativity and detail, I excel in brief development, presentation creation, and media strategy. I bring special skills in project management, content creation, and budget optimization. Fluent in Spanish and English, I thrive on driving brand visibility and engagement through innovative marketing solutions. Let's connect to collaborate on driving marketing success and brand growth!

Experience

• Senior Analyst, Brand Manager - Marketing Execution, Burger King Switzerland · Restaurant Brands International04-01-2023 – 03-01-2024

  - Led the implementation of comprehensive marketing strategies for the Burger King brand in Switzerland - Oversaw brand management initiatives, ensuring consistent representation and messaging across all channels - Maintained detailed marketing calendars and campaign/product launch timelines - Coordinated media strategies, including flight schedules, channels, budget allocation, and KPIs - Established and cultivated relationships with external stakeholders, such as agencies and franchisees, to amplify brand visibility and engagement - Collaboratively managed the advertising fund for all marketing activities, optimizing resource allocation to maximize campaign and initiative effectiveness

• Analyst, Brand Manager - Marketing Execution, Burger King Switzerland and Ireland · Restaurant Brands International01-01-2022 – 04-01-2023

  - Coordinate all marketing communication activities and manage the marketing calendar for the Burger King brand in the Swiss and Irish market - Liaise with creative, media, digital and promotional agencies to ensure optimal execution of global brand strategies in the local market - Oversee all MarCom efforts, from creative brief to execution, including TV, Digital, OOH, Social Media, Delivery aggregators, Print, POS and restaurant communication

• Head of Content and Brand · ShineOn07-01-2021 – 12-01-2021

  - Created content plan for social media channels such as YouTube, Facebook and Instagram to raise awareness of the brand, as well as provide educational content for sellers - Implemented social media strategy that has led to increase subscriptions on Youtube channel by 500%, Instagram account by 34% and Facebook group by 165% - Supervised all photography projects of new and existing products - Created processes for content syndication, product launch campaigns and reporting of social media channels

• Digital Marketing Specialist · ShineOn09-01-2020 – 07-01-2021

  - Managed and collaborated with email, SMS, conversion rate optimization and Facebook ads agencies to improve marketing efforts online and drive better ROI - Assisted with the design of new seller acquisition landing page and home page - Produced an email strategy to nourish the relationship with current customers

• Marketing Consultant · Interalianza Consultores04-01-2021 – 07-01-2021

  - Performed competitive research on TikTok for rising Alternative Rock singer-songwriter - Provided insights and recommendations regarding customer behavior in specific social media platforms - Produced a communications strategy and social media management guide for a new sports brand to raise awareness and generate engagement with the target audience

Education

• University of South FloridaMaster of Science - MS, Marketing
• University of South FloridaBachelor's degree, Marketing
• Florence University of the Arts

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