Atarius Armstrong

About

I'm a Product Designer and UX Strategist with over six years of experience shaping enterprise and SaaS platforms through data-informed design systems, visual storytelling, and human-centered thinking. My work blends UX research, AI-enhanced prototyping, and design governance to create experiences that scale across products and teams. I thrive at the intersection of design systems, product strategy, and user empathy — bridging creativity and structure to deliver measurable results. Whether designing interfaces, mentoring teams, or building scalable frameworks, my goal is simple: to craft digital experiences that are intelligent, inclusive, and impactful. Additional experience includes: Figma, Data Visualization, Frontend Web Development, Usability Testing, Accessibility, Project Management.

Experience

• Founder & Artistic Director · ALA Dance2020-06-01 –

  I founded and direct ALA Dance, an active 501(c)(3) dance company creating immersive performances and accessible programming. I lead the company’s artistic vision, funding strategy, and operations—blending choreography, design, and storytelling to engage diverse communities. Our work centers embodied research, visual identity, and site-specific performance. This role combines creative leadership with nonprofit management, partnership building, and experience design at scale.

• Freelance Visual & Web Designer · atariusarmstrong.com2015-01-01 –

  I design and build no-code platforms that solve real user needs—like MARI, a learning management tool I created using Knack and Make. I led end-to-end product strategy, from user research to testing and UI, for 30+ instructors tracking swim lesson progress. My freelance work spans UX, automation, brand design, and social content for community-focused orgs. I love making complex ideas feel intuitive, scalable, and beautiful.

• Visual & Interaction Science Consultant · Accenture2022-12-01 – 2025-02-01
• Senior Consulting Analyst · Accenture2021-03-01 – 2022-11-01
• Consulting Analyst · Accenture2020-03-01 – 2021-02-01
• Augmented Insights Associate · Accenture2019-09-01 – 2020-02-01
• Dance Instructor · Druid Hills Dance Center2019-08-01 – 2020-07-01
• Web Development Immersive Fellow · General Assembly2018-11-01 – 2019-03-01

  Completed a 12-week immersive in HTML, CSS, JavaScript, Python, and SQL. Developed three full-stack web applications using Agile project management principles.

• Dancer · FUERTA DANCE COMPANY INC2017-06-01 – 2018-12-01

  Fuerta is a non-profit, modern dance company based in Atlanta, GA.

• Barista · Starbucks2014-07-01 – 2018-10-01

Education

• University of MississippiBachelor of Fine Arts (B.F.A.), Musical Theatre
• General AssemblyWeb Development Immersive

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