Avni Mehrotra

About

I’m a strategy-driven product and operations leader with 13+ years of experience across Amazon, high-growth startups, and global media. I’ve built and scaled monetization platforms, led large-scale cross-functional initiatives, and launched creator content businesses from 0→1. My experience spans product strategy, GTM, ops, business modeling, and platform growth—especially in the streaming, media, and creator economy space. As a former Amazon PM and founder, I bring a hybrid mindset that’s both structured and scrappy. I thrive in fast-paced environments and love working at the intersection of content, data, and innovation. Currently exploring strategy, ops, and product roles in media, entertainment, and storytelling-driven tech—especially in companies like Netflix, Wondery, Tandem, and PocketFM. I am always eager to learn, challenge myself, and explore new opportunities. I hold an MBA from Georgetown University and a Bachelor's in Journalism & Mass Communications from the University of Mumbai. Additionally, I am a member of the Harvard Business Review Advisory Council, and a thought leader in the content strategy, brand strategy, digital marketing and product strategy space. I am a certified scuba diver and yoga instructor, fluent in English, Hindi, Urdu, and Punjabi.

Experience

• Founder and Strategy Lead · Kalā Studios & Investments2023-04-01 –

  Lead investor and partner for an investment fund worth $80M; executive produced and invested $12M in 150+ YouTube, Meta, TikTok and Spotify creators / gamers / influencers generating $21M in combined revenue; realizing a 22% IRR for investors. Owned monetization solutions, e-commerce fulfillment advisory, executive and line production logistics, brand collaborations, affiliate marketing, data and growth analytics, and content strategy to generate 40M+ in combined views and 5M+ in combined downloads.

• Co-Founder · Wooffa2022-11-01 – 2025-06-01

  Founded and scaled Wooffa, a modern pet care venture offering dog daycare, training, and curated e-commerce products for pet parents. Built the brand from scratch — including visual identity, tone of voice, and community positioning — to resonate with millennial dog owners and first-time pet parents. Grew customer base via local partnerships, SEO-optimized blog content, organic Instagram growth, and positive word of mouth. Developed proprietary dog training programs rooted in behavioral science and positive reinforcement, resulting in high client retention and referrals. Launched an e-commerce arm selling training aids, enrichment toys, and pet wellness products — achieving [insert % profit or revenue stat if known]. Managed day-to-day operations, digital marketing, and client acquisition while expanding the business model beyond physical services into scalable online offerings. Built and led a small cross-functional team of trainers, content creators, and fulfillment partners. Received consistent 5-star reviews and built a loyal, engaged customer community both locally and online.

• Senior Product Manager - Strategy & Special Projects · Amazon2020-06-01 – 2024-07-01

  Owned strategy for internal tooling and ops platforms supporting $1B+ content delivery at scale. Led merger of two digital product lines into unified content entitlement system; cut costs by $2M. Built dashboards that improved visibility and reduced vendor reporting time by 80%. Partnered with marketing, finance, and ops on seasonal campaign coordination across 30+ teams.

• MBA Consultant · FengHe Fund Management Pte Ltd2020-01-01 – 2020-05-01
• Graduate Research Assistant · Georgetown University2019-01-01 – 2020-05-01

  Statistical Analysis for Value Investing, Entrepreneurship and Venture Capital, Impact Investing, Understanding Entrepreneurship, Leadership Fellow.

• Member · Harvard Business Review2017-11-01 – 2019-06-01
• Executive Producer · Inc. Arabia2017-03-01 – 2018-04-01

  Restructured magazine’s revenue model (previously only advertising and subscriptions) and created a positive cashflow generating revenue source via a fully monetized web series; generated $150K in revenue, 66% profitability (vis-à-vis industry average of 7%-20%). Led 100+ people including 20+ production personnel, 50+ bloggers and 20 restaurant businesses to conceptualize, script, and finance magazine’s expansion in new media; identified brand integrations, affiliate marketing, and sponsored videos as a viable revenue source.

• Media And Communications Officer · World Government Summit - القمة العالمية للحكومات2017-01-01 – 2017-03-01

  Worked with the Prime Minister's Office, UAE to create and disseminate 300+ press releases for 100+ Arabic and International publications covering International Cabinet Ministers and Fortune 500 CEOs namely Elon Musk, Travis Kalanick on ideas of sustainability, basic income, food security, smart cities, etc.

• Executive Producer · Lettucereview.com2013-04-01 – 2017-03-01

  Founded a monetized multimedia production company and e-commerce website that gave 300+ Indian hospitality businesses an audience of 7M+ readers and drove sales worth $250K. Produced video content for international publications like The Daily Meal, Foodbeast, Eater, etc. Helped Asian brands reach 6M+ readers and gain combined revenue of $120K; drove average of 50K hits per post for these websites and increased Indian penetration by 400%.

• Head of Marketing and Brand Strategy · Passion F & B2015-09-01 – 2016-12-01

  Ran 10-person marketing department that overhauled the company’s existing marketing strategy; increased brand visibility by 225% and company revenue by 92% in 6 months, saving $180K (90% the current advertising budget). Awarded ‘Passion Business Excellence’ for designing a replicable restaurant launch strategy with autonomous processes for social media & PR that are being used for the launch of 2 new restaurants in Kuwait and Saudi Arabia.

Education

• Georgetown UniversityMaster of Business Administration - MBA
• University of MumbaiBachelors of Mass Media, Journalism

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