Sergio Gocobachi

About

Experienced media strategist with a track record of managing high-budget cross-channel campaigns and driving measurable results through data-driven insights and innovative media planning.

Experience

• Marketing Specialist · Amazon03-01-2025

  Global Campaign Impact: Playing a key role in Amazon’s largest cross-channel, cross-category marketing initiatives, including Prime Day and holiday events, reaching millions of customers worldwide. Media Strategy Execution: Contributing to the development and implementation of multi-channel media plans (video, audio, digital, outdoor) to drive brand awareness and engagement. Data-Driven Contributions: Leveraging syndicated and proprietary data to optimize media strategies and maximize campaign ROI, providing actionable insights to leadership. Customer-Focused Campaigns: Helping shape media campaigns that resonate with diverse audiences and enhance the Amazon customer experience. Operational Excellence: Refining processes and tools to ensure seamless execution and cross-functional visibility of global media investments. Performance Insights: Monitoring campaign metrics and identifying opportunities for data-driven optimizations, supporting strategic decision-making.

• Sr. Comms and Media Planner · Mekanism10-01-2023 – 12-01-2024

  Clients: Silicon Valley Bank (Finance, SaaS, Tech), Del Monte (CPG), Joyba Bubble Tea (Food & Drink), Harmless Harvest (Food & Drink), Fossil (Fashion & Lifestyle), Graff (Luxury, Jewelry, High Fashion). Developed integrated media strategies across video (streaming and premium online), digital, audio, OOH, and print channels, achieving alignment with client KPIs. Led performance reporting and optimized campaigns using syndicated and proprietary data to deliver measurable improvements. Partnered with Finance and Budget Operations teams to manage budget trackers, PO requests, and spend forecasts. Mentored and trained media coordinators, enhancing team capabilities in campaign execution and analytics. Collaborated with sales representatives and media agencies to identify innovative opportunities for channel mix optimization.

• Associate Media Planner · Wieden + Kennedy06-01-2021 – 09-01-2023

  Played a primary role in the planning and execution of Old Spice’s North American media campaigns inclusive of gathering audience research, maintaining budget trackers, researching media partners, writing vendor RFPs, distributing creative assets and tracking tags to media partners and 3rd party vendors, partnering with finance to process vendor insertion orders, research billing and delivery discrepancies, and resolve all payment problems, and create media recommendation slides for plan decks. Responsible for creating monthly YouTube campaign structures inclusive of various buying strategies optimized for reach and cost efficiency. Programmatic buying/planning expert with hands-on-keyboard The Trade Desk experience including campaign set-up, budget management, QA, bid optimizations, and deal management (PMP/PG) for all OTT/OLV campaigns, plus providing additional campaign set-up and management support for Display campaigns.

• Account Manager SMB · Logical Position01-01-2021 – 06-01-2021

  Primary account manager and main point of contact for 50 clients across a wide range of industries. Managed a combined monthly budget of ~$70,000 across fifty B2C/B2B lead generation accounts comprised of various campaign types including search, display, and shopping ads. Conducted weekly bid optimizations, campaign budget adjustments, and regularly audited negative keyword lists to drive CPM efficiency, garner more clicks, and maintain a strong CTR to encourage increased ROAS. Documented campaign performance, optimizations, client communication, and sales leads within company CRM to maintain and grow client relationships.

• Social Media Manager · Creatives for Kitchens09-01-2020 – 11-01-2020

  Developed and executed Facebook ad campaigns for a Brooklyn-based bakery, increasing brand awareness and driving pre-orders and holiday sales during Thanksgiving.

Education

• Portland State UniversityBachelor of Science - BS, Communication, General
• Santa Rosa Junior CollegeCommunication, General

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