Ayushi Agarwal

About

I merge visual storytelling with data-driven design to create intuitive and impactful digital experiences. Passionate about AI-driven interfaces, brand identity, and scalable design systems, I focus on crafting seamless user journeys that enhance engagement and redefine how users interact with technology. At Stealth Fashion Tech, our user engagement has soared, with a more than 20% increase in app sign-ups, thanks to a keen focus on intuitive UX principles. As a UX Design Instructor at the University of Washington, I am committed to equipping the next generation of designers with the necessary skills to excel in the rapidly evolving UX landscape. The mentorship provided shapes not only student capabilities but also the future of design, as we collectively push the boundaries of user-centered solutions and innovative design education.

Experience

• UX Designer · Stealth Fashion Tech2024-10-01 –

  • Designed a website to launch an app serving as a one-stop platform for fashion designers, focusing on intuitive UI/UX principles to enhance user accessibility and engagement. • Created a database of new clients interested in using the app to streamline outreach and improve adoption. • Successfully increased sign-ups by over 20% through a user-centered website design and improved user flows.

• UX Design Instructor · University of Washington2025-01-01 –

  • Guided students in mastering industry-standard tools like Figma and Adobe Creative Suite to enhance their design skills. • Provided feedback on design projects, helping students craft intuitive and user-centered solutions for real-world applications. • Supported curriculum development to ensure alignment with emerging UX trends and practices, preparing students for the dynamic industry landscape.

• Freelance Designer · UrbanPalette Designs2023-05-01 – 2024-09-01

  • Designed consumer-facing digital interfaces with an emphasis on interactive storytelling & engagement. • Developed brand identity systems and responsive UI components for high-impact campaigns. • Improved user engagement by 20% through research-driven design strategies. • Collaborated with cross-functional teams to ensure design alignment with business goals, driving a 15% improvement in project delivery timelines. Conducted usability testing and implemented feedback, enhancing product usability.

• Product Designer · Arvind Brands2020-02-01 – 2023-05-01

  • Designed and launched a new digital commerce experience, leading to a 15% increase in conversions. • Created a scalable design system, accelerating feature releases, and reducing design inconsistencies. • Collaborated with marketing & engineering to craft visually compelling ad creatives & UI assets.

• Graphic Designer · Tulips Ambbience Pvt. Ltd.2018-03-01 – 2020-02-01

  • Led a team in creating best-selling product collections. • Optimized design processes, reducing production costs by 10%. • Presented design concepts to stakeholders and incorporated feedback.

• Graphic Designer · Shades of India2017-05-01 – 2018-02-01

  • Created print collection for bedding, curtains, and cushions, enhancing product appeal for bespoke soft furnishing services that resulted in customer satisfaction. • Implemented trend analysis tools that led to a 15% increase in forecasting accuracy.

• Graphic Designer · The Shop India2015-10-01 – 2017-07-01

  • Assisted in developing a new women's line, resulting in a 10% market share increase. • Created new seasonal collections designs that boosted sales. • Assisted in the development of technical sketches and prototypes, speeding up product launch.

• Textile Designer · Niki Mahajan2015-07-01 – 2015-09-01
• Design Internship · Pankaj & Nidhi2014-12-01 – 2015-05-01
• Design Internship · Gokaldas Exports Limited2014-06-01 – 2014-08-01

Education

• University of WashingtonUX & Visual Interface Design, Design and Visual Communications, General
• National Institute of Fashion Technology IndiaBachelor's degree, Textile & Graphic Design

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