Vasudha Rathi

About

With a Master's in Building Science from the University of Southern California and a Bachelor's in Architecture from the University of Rajasthan, I have a strong foundation in design and engineering. My expertise extends to UX design, with a certification from Springboard and ongoing studies in Web3 & Crypto at SheFi. As a Product Designer at a Stealth Startup, I designed interactive prototypes and conducted usability testing. Previously, as a Senior Designer & Project Manager at HLB Lighting Design, I led successful projects and mentored junior designers. My experience also includes a brief stint as a UX Designer and Researcher at Excellence in Innovation. I am adept at collaborating cross-functionally, developing system design guidelines, and managing intricate experiences. My passion for design and technology is evident in my work, and I continue to seek new challenges and opportunities for growth.

Experience

• Product Designer · Stealth Startup01-01-2024

  1. Designed interactive prototype for conversational AI assistant application for MVP in two months. 2. Developed responsive website & landing page for product launch in framer.. 3. Conducted usability testing and interviews for product feedback and incorporated it into the design. 4. Ensured responsive design across all screen formats. 5. Crafted compelling pitch deck images and product examples targeting venture capitalists. 6. Collaborated cross-functionally to establish and implement system design guidelines, patterns, and components.

• UX Designer and Researcher · Excellence in Innovation02-01-2024 – 04-01-2024

  1. Developed 3-phase UX evaluation framework for digital applications, identifying critical UX issues 2. UX evaluations uncovered high-impact usability issues through heuristic analysis & task-based testing. 3. Prioritized recommendations for quick wins based on initial user feedback and data analysis.

• Senior Designer & Project Manager · HLB Lighting Design10-01-2020

  1. Spearheaded projects from concept to successful completion, overcoming budget & on-site challenges to ensure delivery. 2. Collaborated with engineers, contractors, stakeholder teams to deliver 30 successful projects. 3. Guided 4 junior designers through the design process, strengthening their problem-solving & communication abilities 4. Applied system-level thinking, crucial for managing intricate and interconnected experiences. 5. Led design workshops, fostering collaboration between departments to develop several successful project concepts. 6. Develop 3D sketches that reduce design iteration cycles by 25%.

Education

• University of Southern CaliforniaMasters of Building Science, Engineering Design
• SpringboardUX Design Career Track Certificate, Industrial and Product Design
• SheFiCertification, Web3 & Crypto
• University of RajasthanBachelor's degree, Architecture

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