About
Azeezah is a dedicated professional in her field, with a strong commitment to technology innovation and social change. She is passionate about conducting user research and designing solutions that effectively address the needs of end users. Having worked across different regions in Africa for over 2+ years, Azeezah's extensive work across diverse regions in Africa has given her valuable insights into the challenges faced by underrepresented and hard-to-reach user groups. She has a deep understanding of the needs and pain points of marginalized communities, which informs her ability to design effective user-centric solutions
Experience
- UX Researcher · YUX Design06-01-2023
As a UX Researcher, contributed to user experience improvements by conducting research and analyzing user data.
- UX Researcher · OpenUX03-01-2023 – 01-01-2024
Community volunteer, contributing to UX research and community engagement initiatives.
- Human Centered Designer · Proportion - Human Centered Design agency04-01-2023 – 06-01-2023
Conducted comprehensive usability testing for an IRC-funded educational technology project in Maiduguri, involving children aged 9-12. Implemented ethical recruitment practices and created an engaging testing environment to gather authentic feedback. Designed and facilitated structured testing sessions, providing clear instructions and closely observing user interactions. Analyzed feedback to significantly enhance product usability and community impact. Led design thinking workshops and ideation sessions, fostering innovation for community and client projects. Executed qualitative usability testing for an IRC-funded learning management system using Figma prototypes. Gathered crucial insights to improve user-centricity and overall application usability. Developed and presented comprehensive reports detailing research findings and actionable recommendations, effectively communicating key insights to support informed decision-making. Managed client meetings, facilitating productive discussions and aligning stakeholders to achieve project objectives successfully.
- UX Researcher · MantarayUX12-01-2022 – 02-01-2023
Collaborated closely with stakeholders to conduct research studies across three countries. Utilized specialized software to capture valuable data and quotes from user interviews and focus groups, and documented insights to develop actionable recommendations. Communicated critical insights to clients through debrief sessions, highlighting key findings and their implications for product design and development. Conducted a comprehensive literature review on agritech in 25 African countries, staying updated with industry trends and collaborating with project managers to align research goals.
- Lead UX Researcher · AttainERP09-01-2022 – 12-01-2022
Led end-to-end UX research studies independently, from research design to analysis and reporting. Managed and organized participant recruitment and scheduling for user research, including recruiting users and coordinating logistics for research studies. Synthesized research findings to deliver actionable insights to cross-functional teams, including product managers, UX designers, and stakeholders. Developed and implemented comprehensive research plans, setting clear timelines and milestones to ensure successful execution of research studies. Led the creation of personas, empathy maps, and customer journeys to deepen the team’s understanding of the product target users. Led and collaborated with UX designers, UX writers, and other stakeholders to generate prototype concepts based on user research insights. Facilitated cross-functional team workshops to ensure alignment on user needs and design decisions. Leveraged research findings to recommend improvements to product features and design decisions. Maintained a keen awareness of industry trends and emerging technologies that could impact the user experience and shared relevant insights with the team.
Education
- Girne American UniversityBachelor of Laws - LLB, Law
- Nigerian Law SchoolBarrister at law, Law
- Essence International SchoolHigh School Diploma
- Nurul Bayan International AcademyJunior high school diploma
- KWARA STATE UNIVERSITY, MALETEVisual and Performing Arts
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