Valerie Moreno

About

Experienced UX/UI designer and researcher with four years of proven expertise in crafting intuitive and impactful digital experiences. Skilled in interactive design, user research, prototyping, and visual design across diverse industries such as education, technology, and marketing. Dedicated to enhancing user satisfaction through strategic design solutions and collaborative, cross-functional teamwork. Strengths include Individualization, Empathy, Developer, Responsibility, and Analytical thinking.

Experience

• UX Researcher · Lakeshore Learning Materials2025-01-01 –
• UX Consultant · Greenlight Idea Lab2024-11-01 –

  Greenlight Idea Lab is a UX designer and researcher collective that specializes in product market fit.

• CX Designer & Researcher · Mach492022-03-01 – 2024-06-01

  • Designed, executed, and taught research and design methods to understand pain points in various markets or industries. • Created comprehensive visual concepts, including storyboards, user flows, and journey maps to enhance product understanding and improve user experience. • Developed 3-5 rapid prototypes weekly, spanning low and high-fidelity web pages and dashboards, deepening insights into user needs and optimizing final product outcomes. • Conducted extensive user research and usability testing, iteratively refining designs based on feedback, resulting in notable improvements of 30%-50% in Net Promoter Scores (NPS). • Designed pitch decks for ventures, securing up to $1M in funding by transforming complex data and findings into visually compelling, story-driven presentations for clients.

• Lead UX Designer · Airluum2022-02-01 – 2023-03-01

  • Led a 5-week design sprint to conceptualize and implement the user experience for a family photo-sharing mobile application. • Mentored a team of 3 junior designers, fostering their professional development and ensuring consistent delivery of high-quality work. • Worked closely with the CEO to articulate design rationale and align on business objectives, enhancing overall communication and transparency. • Extended engagement post-project by assisting the CEO in creating 3-4 graphic posts per week for social media channels and managing the content calendar for social media platforms.

• UX Designer · Swanned2021-09-01 – 2021-10-01

  • Conducted primary and secondary research to inform the onboarding process for a new feature on a dating app. • Collaborated with a cross-functional team of 4 to conduct research and develop assets such as user flows and site maps, resulting in comprehensive data used to drive design decisions. • Collaborated with engineers to integrate their input into the design process.

• Event Assistant · CSUN University Student Union2018-06-01 – 2020-09-01

  • Assisted in planning, promoting, and executing CSUN events, including concerts, live shows, performances, art shows, and more. • Drafted contracts and negotiated prices and invoices for all vendors according to university policies and procedures to ensure a successful event. • Collaborated with the Marketing Department and gave creative direction for marketing and promotional materials.

• Production Intern · MKG - Experiential Marketing2020-01-01 – 2020-05-01

  • Assisted in producing large scale activations for ABC’s “The Conners” and Netflix’s “Locke and Key” series. • Conducted independent research and created pitch decks to communicate brand strategy and deliverable timelines.

Education

• SpringboardUX/UI Course
• California State University, NorthridgeBachelor's degree, Marketing

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