Badiallo Diawara

About

Designer exploring how AI and user-centered design can create smarter, more impactful experiences. I have experience in graphic and product design and am building skills in UX, marketing, and growth strategy to connect creativity with business outcomes. Always learning and iterating — excited to collaborate on projects where design drives results.

Experience

• Freelance Graphic Designer · Freelance2025-08-01 –
• Product Designer | Acting Associate Product Manager · LOOK2025-03-01 –

  Designed and optimized end-to-end user flows for a two-sided marketplace, aligning user needs with business goals. Partnered with engineers to translate requirements into features and ensure smooth implementation. Created and analyzed marketing assets for Instagram and TikTok, using data insights to drive user acquisition and engagement.

• Graphic Designer · The New School2023-01-01 –

  Designed marketing assets for The New School events such as Commencement and Orientation, utilizing animation and digital design. Collaborated with various departments to create presentations and assets, ensuring cohesive branding and messaging. Lead designed and art directed brand identity for programs such as Parsons Scholars, Convocation, and Orientation/ First Year Campaign. Contributing to The New School AI Committee to help develop tools and guidelines for staff.

• Design Intern · MA'AM Creative2022-09-01 – 2022-12-01

  Created mockups and logo animations for current brand redesigns.

• Social Media Intern · Third World Newsreel (TWN)2022-06-01 – 2022-12-01

  Designed social media posts on Instagram, Facebook, and Twitter to promote films and events about BIPOC and POC films and film creators. Used Facebook Media Business Suite to organize and schedule posts on social media feed and analyze metrics for optimal social engagement.

• Design Intern · Ubbi World2022-06-01 – 2022-09-01

  Assisted marketing team by creating postcards, emailers, banners, and presentations to promote baby products. Created packaging design for dog toys in Ubbi Pet.

• Design Student · Pentagram2021-09-01 – 2022-06-01

  Selected to participate in the 2021-2022 CCNY x Pentagram program, a year-long course in branding and design, taught by Pentagram partner Paula Scher.

• Membership and Publicity Intern · Museum of the Moving Image2021-07-01 – 2021-08-01

  Used Mailchimp to create and design weekly membership newsletters, design Instagram stories and posts to promote weekly events/films and researched local business for MoMI neighborhood outreach program.

• Graphic Design Fellow · The City College of New York2021-01-01 – 2021-05-01

  Designed a bi-weekly newsletter to promote the City College Art Department speaker series and develop assets for the newsletter.

• Graphic Design Intern · Rockwell Group2018-01-01 – 2018-05-01

  Interned as a designer at Rockwell Group through Center for Arts Education. Assisted on the CityMeals on Wheels Environmental Design Project and worked in various Adobe software to comp designs, choose fonts, and photo-edit.

• Graphic Designer · The New School01-01-2023

Education

• The City College of New YorkBachelor of Arts - BA, Digital Design
• CCNY x Pentagram
• Kingsborough Community CollegeComputer Science
• The New SchoolMotion Design Certification
• The New SchoolUX/ UI Design Certification, UX/ UI Design

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