Bailey T.

About

With a background in Mass Communication and Media Studies from Towson University, I have developed a robust career in marketing and communications. Currently, I am a Freelance Marketing Specialist and Writer at The Twillman Agency, where I design data-driven marketing strategies for legal and professional service firms, enhancing brand visibility and client engagement. Previously, I served as a Stewardship & Communications Specialist at Anne Arundel Community College, where I led communications strategies to strengthen donor relationships. My experience also includes roles at Medical Mutual Liability Insurance Society of Maryland, where I managed communications projects and content creation. As Editor in Chief of The Towerlight, I honed my skills in editorial leadership and digital content management. I am passionate about crafting compelling narratives and executing strategic marketing initiatives to drive growth and engagement.

Experience

• Freelance Marketing Specialist & Writer · The Twillman Agency07-01-2022

  As a freelance marketing consultant with The Twillman Agency, I specialize in crafting and executing data-driven marketing strategies for legal and professional service firms, with a focus on growing brand visibility and client engagement. Key clients include Brown, Goldstein & Levy, a civil rights law firm in Baltimore, where I deliver tailored marketing solutions that align with their unique needs and objectives. Now accepting new clients in various sectors, offering customized marketing services to elevate brand presence, drive client growth, and deliver ROI. Key Services: Digital Strategy, Content Creation, Social Media Management, SEO, Market Research, Branding, Client Acquisition, Campaign Analytics.

• Stewardship & Communications Specialist · Anne Arundel Community College05-01-2021 – 07-01-2022

  Led the development and execution of the communications strategy for the Anne Arundel Community College Foundation, focusing on promoting the Foundation’s mission, vision, and stewardship of funds. Managed a comprehensive communications calendar and oversaw various initiatives to engage stakeholders and strengthen donor relationships. Directed the creation and delivery of compelling content, including feature stories, press releases, annual reports, newsletters, and social media posts to raise awareness and drive engagement. Produced multimedia materials, such as videos and event photography, to visually tell the Foundation's story and enhance messaging across platforms.

• Communications Assistant · Medical Mutual Liability Insurance Soc. of MD06-01-2020 – 05-01-2021

  Managed multiple communications projects, ensuring timely execution with vendors and adherence to specifications. Created compelling copy for print and digital ads, reports, and newsletters. Produced and edited visual content, including photos and videos using Adobe Suite, and wrote scripts for video ads. Maintained and updated content across three company websites and utilized Google Analytics to drive website traffic. Also managed departmental budgets and tracked expenditures.

• Communications Intern · Medical Mutual Liability Insurance Soc. of MD01-01-2020 – 06-01-2020

  Wrote and edited copy for a variety of distribution channels, including annual reports, print mailings, newsletters, and email blasts. Proofread company publications, including scientific risk management articles for medical professionals. Managed website updates through CMS, ensuring content accuracy and consistency.

• Editor In Chief · The Towerlight04-01-2019 – 05-01-2020

  Mentored section editors and writers, wrote stories, and fact-checked and edited every story that got published both online and in print. Used InDesign and Photoshop for the layout and design of the newspaper. Designed and photographed covers of the newspaper and designed logos for new columns. Created a newsletter to send out to more than 2,000 subscribers daily. Managed social media accounts of over 9,700 total followers to promote the paper and met with top University administration, including the University president monthly.

Education

• Towson UniversityMass Communication/Media Studies

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